Charter Global
Website:
charterglobal.com
Job details:
Key Responsibilities:
Content Strategy & Thought Leadership
- Develop and execute a comprehensive content marketing strategy aligned with business objectives, brand positioning, and demand generation goals.
- Create and manage an editorial calendar to ensure consistent content delivery across multiple marketing channels.
- Identify content opportunities through market research, customer insights, competitive analysis, industry trends, and emerging technologies.
- Build thought leadership initiatives that position the organization as a trusted technology partner.
Content Creation & Management
- Create engaging content including blogs, articles, case studies, newsletters, website copy, email campaigns, social media content, and marketing collateral.
- Translate complex technology topics into compelling, business-focused content.
- Research industry trends, client challenges, competitors, and emerging technologies to support content development.
- Interview subject matter experts and business leaders to gather insights for content creation.
- Edit, proofread, and optimize content for clarity, consistency, and brand alignment.
- Digital Marketing Support
- Publish and maintain content across websites, blogs, email marketing platforms, and social media channels.
- Support SEO initiatives through keyword research and content optimization.
- Assist with LinkedIn content planning and execution.
- Manage content calendars and ensure timely delivery of content assets.
Digital Marketing & Campaign Execution
- Support integrated marketing campaigns across digital channels, including websites, email, social media, webinars, and events.
- Develop SEO-driven content strategies through keyword research, on-page optimization, and content performance improvements.
- Plan and execute LinkedIn content strategies to increase audience engagement and brand visibility.
- Collaborate with design teams to develop visually engaging marketing assets.
Sales & Marketing Collateral
- Develop presentations, one-pagers, brochures, solution briefs, case studies, and customer-facing collateral.
- Support webinars, campaigns, events, and lead-generation initiatives through content creation.
- Collaborate with internal teams and design resources to develop engaging marketing assets.
Analytics & Performance Optimization
- Track and analyze content performance using analytics tools to measure engagement, traffic, lead generation, SEO rankings, and conversion rates.
- Prepare regular performance reports and provide recommendations for continuous improvement.
- Optimize content strategy based on data, customer behavior, and campaign insights to maximize ROI.
Qualifications
- Master's degree in Marketing, Communications, Journalism, English, Business, or a related field.
- 5–8 years of experience in Content Marketing, Content Strategy, or B2B Marketing, preferably within the technology, IT services, SaaS, or digital transformation industry.
- Exceptional writing, editing, storytelling, and communication skills.
- Strong understanding of B2B content marketing, SEO, email marketing, social media, and demand generation.
- Experience in writing copy for videos, product demos and podcast promos.
- Experience with CMS platforms (WordPress or similar), marketing automation tools, and analytics platforms such as Google Analytics.
- Ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
- Strong research, stakeholder management, and project coordination skills.
Preferred Qualifications
- Experience creating technical and business-focused content for enterprise audiences.
- Knowledge of content performance analytics and reporting tools.
- Basic presentation design and marketing collateral development skills.
- Familiarity with AI-powered content creation and marketing tools is an added advantage.
- Basic design experience using Canva or Adobe Creative Suite is a plus.
Click on Apply to know more.
