Performics India
Website:
performics.com
Job details:
About the Company
Performics India, a Publicis Groupe company, is one of the leading digital marketing agencies in India, delivering data-driven solutions across media, content, programmatic, and analytics for top-tier brands.
About the Role
- As an Associate – Media Planning, you will contribute to the development of digital media strategies and plans for branding campaigns.
- You will work closely with Managers and cross-functional teams to translate client objectives into structured media plans, backed by audience insights, platform understanding, and data.
- This role is ideal for someone with prior exposure to campaign execution who is now looking to move into a more strategic, planning-oriented role.
Responsibilities
- Support in building digital media plans aligned with campaign objectives (awareness, consideration, reach, engagement)
- Assist in channel selection and media mix planning across platforms like Google, Meta, Programmatic, OTT, and Native
- Work on audience research, segmentation, and targeting frameworks using first-party and third-party data
- Leverage tools like Google Reach Planner, SimilarWeb, GWI, etc. for planning and forecasting
- Contribute to budget allocation and phasing strategies across channels
- Analyze past campaign performance and market data to derive insights for future planning
- Collaborate with buying and activation teams to ensure accurate execution of media plans
- Support in creating media strategy decks, rationales, and client presentations
- Monitor campaign performance at a high level to ensure alignment with planned KPIs
- Stay updated on media trends, consumer behavior, and emerging platforms
Qualifications
- 2–3 years of relevant experience in digital/media planning or strategy roles
- Bachelor’s degree in Marketing, Business, or related field
- Experience in creating media plans or strategy decks is preferred
- Familiarity with analytics tools (GA4) and reporting dashboards is a plus
- Exposure to AI tools in planning/research is an added advantage
Required Skills
- 2–3 years of experience in digital marketing with exposure to media planning or strategy
- Understanding of full-funnel media planning (awareness to conversion journeys)
- Familiarity with audience segmentation, targeting approaches, and media mix concepts
- Working knowledge of platforms like Google Ads, Meta, with a planning-first mindset rather than execution-only
- Exposure to media research and planning tools (e.g., Reach Planner, SimilarWeb, GWI, comScore)
- Basic understanding of programmatic, OTT, and digital ecosystem beyond walled gardens
- Strong analytical and storytelling skills to translate data into planning insights
- Good communication and presentation skills
- Proficiency in Excel and PowerPoint
Preferred Skills
- Experience in creating media plans or strategy decks
- Familiarity with analytics tools (GA4) and reporting dashboards
- Exposure to AI tools in planning/research
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