Backbone Consultancy
Website:
backboneindia.com
Job details:
Company Description The Brand People partners with D2C brands to create clear, confident and visually strong online identities that are easy for customers to understand and buy from. The team works across all brand touchpoints, including branding, websites, e-commerce creatives, social media, packaging, digital marketing and influencer collaborations, ensuring consistency without multiple agencies. The company focuses on people-centric thinking, practical ideas and straightforward systems so brand assets remain useful over time. The Brand People exists to make brand building feel less chaotic for founders and teams, handling the brand side while clients focus on product and business. Team members are expected to care deeply about details and collaborate closely with clients as long-term partners.
Role Description This is a full-time, on-site Amazon Ads Manager role based in Bengaluru. The Amazon Ads Manager will plan, build and optimize Amazon advertising campaigns for D2C brands, including Sponsored Products, Sponsored Brands and Sponsored Display. Daily responsibilities include keyword and competitor research, bid and budget management, campaign structure planning, and ongoing performance analysis using Amazon reporting tools. The role involves preparing clear performance reports, translating data into actionable insights, and collaborating with brand, creative and marketing teammates to align ads with overall brand and e-commerce strategies. The Amazon Ads Manager will also test new ad formats, refine targeting approaches, contribute to conversion rate improvements on product detail pages, and maintain organized workflows and timelines across multiple client projects.
Qualifications
- Candidates should possess strong Communication skills, including clear written and verbal reporting, stakeholder alignment and collaborative teamwork.
- Candidates should possess Sales-oriented skills, such as understanding funnels, improving product conversions and supporting revenue growth through ads.
- Candidates should possess Marketing capabilities, including audience understanding, positioning, and experience with performance marketing for D2C or e-commerce brands.
- Candidates should possess Advertising expertise, with hands-on experience managing Amazon Ads (or similar marketplaces), handling budgets, and optimizing campaigns based on data.
- Candidates should possess Project Management skills to prioritize tasks, manage multiple brand accounts, meet deadlines and maintain organized workflows.
- Practical experience with Amazon Seller Central or Vendor Central, analytics tools and basic Excel/Sheets skills is strongly preferred.
- A background in e-commerce, digital marketing or related fields, along with familiarity with creative testing and A/B experimentation, is beneficial.
- A bachelor’s degree in marketing, business, communications or a related discipline, or equivalent practical experience, is desirable.
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