Website:
vigyataniti.com
Job details:
Company Description
Vigyata Niti is a strategic advisory and management consulting firm working at the intersection of policy, politics, business, and communication. The firm combines rigorous research, data-driven insights, and strategic thinking to support leaders, institutions, and brands in making sharper decisions. Vigyata Niti focuses on execution as much as strategy, helping clients translate ideas into measurable impact. Team members collaborate on complex, multidimensional challenges that shape public narratives and long-term influence.
Role Description
The Meta Ads Growth Manager is a full-time, on-site role based in Goa, India, responsible for driving performance and growth across paid advertising channels.
The person in this role will plan, execute, and optimize digital ad campaigns, including audience targeting, budgeting, bidding strategies, and creative testing.
Day-to-day tasks include monitoring campaign performance, analyzing data to identify growth opportunities, and preparing clear reports and insights for internal stakeholders and clients.
The Ads Growth Manager will coordinate with strategy, creative, and account teams to ensure campaigns align with client objectives and broader communication goals. The role also involves experimenting with new platforms and formats, managing vendor or platform relationships, and maintaining best practices in measurement, tracking, and attribution.
Qualifications
- Experience with digital advertising platforms (e.g., Google Ads, Meta Ads Manager, YouTube AdSense, programmatic tools) and A/B testing.
- Strong analytical skills and comfort working with analytics tools and performance metrics.
- Excellent communication skills, including the ability to present complex data and campaign results clearly.
- Sales-oriented mindset with experience in growth, conversion optimization, or revenue-focused initiatives.
- Project management skills to coordinate multiple campaigns, timelines, and stakeholders effectively.
- Ability to work collaboratively in a fast-paced consulting environment and adapt to evolving client needs.
- Bachelor’s degree in marketing, business, economics, communications, or a related field, or equivalent practical experience.
- Prior experience in growth marketing, performance advertising, or media planning is highly beneficial.
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