Ace Blend
Website:
aceblend.com
Job details:
Position: Growth Manager
Function: Growth / D2C / Marketing (Retention+ CRM+ P&L)
Industry Preference: D2C, FMCG, Nutrition, Wellness, Beauty, Personal Care, Lifestyle
Location: Mumbai
Experience: 7–10 years
Reporting To: Director
Role Overview
We are looking for a commercially driven Growth & Retention leader who can own the complete D2C growth charter with a strong focus on revenue, profitability, customer acquisition, retention, repeat purchases and P&L management.
The role will be responsible for building and scaling the D2C business by combining performance marketing, CRM, lifecycle marketing, customer segmentation, loyalty, CRO, analytics and commercial decision-making.
The ideal candidate should have experience working with a consumer-facing brand, preferably within D2C, FMCG, nutrition, wellness, beauty, personal care or lifestyle, and should be comfortable operating at the intersection of growth, marketing, technology, analytics and business P&L.
1. D2C Growth & P&L Ownership
· Own the overall D2C revenue and P&L, including revenue growth, gross margins, contribution margins, CAC, LTV and profitability.
· Develop and execute annual and quarterly D2C growth strategy aligned with business objectives.
· Identify opportunities to improve revenue, profitability, customer value and channel efficiency.
· Own monthly growth targets and develop actionable plans to achieve them.
· Monitor Revenue, AOV, CAC, LTV, ROAS, repeat rate, retention and contribution margin.
· Drive data-led decisions on marketing investments, product mix, promotions and customer segments.
2. Customer Acquisition & Performance Marketing
· Lead performance marketing across Meta, Google and other relevant acquisition channels.
· Scale acquisition while maintaining a healthy CAC-to-LTV ratio.
· Work with performance marketing teams/agencies to optimise campaign performance.
· Develop strategies for customer acquisition and efficient media spends.
· Diversify acquisition through organic, partnerships, SEO/AEO/GEO, referral and other growth channels.
· Establish clear attribution and measurement frameworks.
3. Retention & CRM
· Own the complete customer retention and lifecycle marketing charter.
· Increase repeat purchases, customer frequency, retention and LTV.
· Develop lifecycle journeys for new, repeat, dormant, high-value and churn-risk customers.
· Drive CRM through Email, WhatsApp, SMS, push and other relevant channels.
· Build journeys covering onboarding, first-to-second purchase, replenishment, cross-sell/upsell, win-back, loyalty and VIP customers.
· Use RFM, cohort and behavioural segmentation to personalise communication.
· Track cohort-level retention and identify opportunities to improve LTV.
4. Loyalty & Monetisation
· Build and scale loyalty, rewards, referral and membership programs.
· Increase customer frequency and basket size.
· Develop monetisation strategies that improve customer value without negatively impacting contribution margins.
· Analyse loyalty adoption, repeat behaviour and profitability.
5. Growth Analytics & Optimisation
· Establish a growth dashboard covering the customer funnel.
· Analyse cohorts, acquisition sources, retention curves and LTV.
· Conduct A/B testing and CRO across website, landing pages, product pages, checkout and customer journeys.
· Identify funnel drop-offs and work with Product/Tech to improve conversion.
· Build forecasting models for revenue, acquisition, retention and marketing spends.
· Translate data into business recommendations for leadership.
6. Cross-Functional Leadership
· Work closely with Brand, Product, Creative, Technology, Analytics, Supply Chain, Finance and Operations.
· Align growth initiatives with inventory, launches, pricing and promotional calendars.
· Partner with Finance to track P&L, contribution margins and marketing ROI.
· Work with Product and Tech to improve D2C customer experience and conversion.
· Lead internal teams and external agencies/vendors across growth, CRM, performance and partnerships.
7. Organic & Emerging Growth Channels
· Explore emerging acquisition channels beyond traditional paid media.
· Develop SEO, AEO and GEO strategies to increase organic discovery and reduce dependence on paid acquisition.
· Track traffic, conversion and revenue from organic and emerging search surfaces.
· Identify new digital platforms, partnerships and consumer touchpoints contributing to D2C growth.
Key KPIs
· D2C Revenue Growth
· P&L / Contribution Margin
· Customer Acquisition Cost (CAC)
· Customer Lifetime Value (LTV)
· LTV:CAC
· Repeat Purchase Rate
· Customer Retention
· Revenue from Existing Customers
· New Customer Acquisition
· AOV
· Purchase Frequency
· ROAS / Marketing Efficiency
· CRM Revenue Contribution
· Conversion Rate
· Cohort Retention
· Loyalty Program Adoption & Revenue
· Organic Revenue Contribution
Candidate Profile
· 7–10 years of experience in Growth, D2C, CRM, Retention, Performance Marketing or related consumer businesses.
· Owned or significantly contributed to a D2C P&L.
· Hands-on experience in customer retention and lifecycle marketing.
· Experience managing performance marketing budgets and understanding CAC and ROAS optimisation.
· Strong understanding of LTV, cohorts, RFM, retention and customer segmentation.
· Experience building CRM automation and lifecycle journeys.
· Strong commercial mindset and understanding of growth, revenue and profitability.
· Comfortable working with data and making decisions based on analytics.
· Experience managing cross-functional teams and external agencies.
· Able to operate in a fast-paced, entrepreneurial environment with high ownership.
Preferred Industry Background
D2C | FMCG | Nutrition | Health & Wellness | Beauty | Personal Care | Food & Beverage | Lifestyle | Consumer Internet | E-commerce
Experience with a high-frequency or repeat-purchase consumer category would be an added advantage.
Preferred Tools / Platforms
Shopify | CleverTap | MoEngage | WhatsApp Business API | Meta Ads | Google Ads | GA4 | Unicommerce | Marketing Automation & CRM Platforms
What Success Looks Like
The person in this role will be expected to build a profitable and scalable D2C growth engine, where acquisition and retention work together—driving new customer growth while continuously increasing repeat revenue, LTV and contribution margins.
This role is not a pure Performance Marketing or CRM role; it requires someone who can connect Growth + Retention + Analytics + Commercial/P&L ownership into one business charter.
Interested candidate can share their CV at hr@aceblend.com
Click on Apply to know more.