Brigadier Defence Academy
Website:
brigadierdefenceacademy.in
Job details:
Admission Counsellor – Inside Sales
Brigadier Defence Academy – Lucknow
📍 Location: Lucknow, Uttar Pradesh
💼 Employment: Full-Time | Permanent
🏫 Work Mode: On-site
About the Role
Brigadier Defence Academy is building its team for our Lucknow centre, and we are looking for an energetic and result-oriented Admission Counsellor – Inside Sales.
This is not just a telecalling role.
We are looking for someone who can take ownership of an enquiry — from the first call to counselling, follow-up and ultimately admission.
The person should be comfortable speaking with both students and parents, understanding their requirements, explaining the right programme and consistently following up to help them make an informed admission decision.
Key ResponsibilitiesLead Calling & Follow-ups
- Contact leads generated through Meta, Google, website, referrals and other marketing campaigns
- Make outbound calls to prospective students and parents
- Respond promptly to incoming enquiries
- Conduct regular and structured follow-ups with interested prospects
- Re-engage older leads and enquiries wherever relevant
- Use calls and WhatsApp effectively throughout the admission journey
- Maintain accurate lead status and follow-up records
Counselling & Sales
- Understand the student's academic background, career aspirations and requirements
- Counsel students and parents about relevant NDA, CDS, AFCAT, SSB and other BDA programmes
- Clearly explain course structure, batches, fees, facilities and the admission process
- Build trust with students and parents through clear and responsible communication
- Handle common queries and objections confidently
- Encourage interested prospects to attend a counselling session or campus visit
- Follow up after counselling and campus visits
- Work towards achieving monthly admission and revenue targets
Lead Management
- Maintain proper records of every enquiry and interaction
- Categorise leads according to interest and follow-up stage
- Ensure that promising leads do not get missed due to lack of follow-up
- Update lead information regularly using the academy's CRM, Excel/Google Sheets or other systems
- Coordinate with the marketing and admissions teams regarding lead quality and campaign feedback
What We're Looking For
We are looking for someone who has:
- Excellent Hindi communication skills and good working communication in English
- Confidence speaking with students and parents over the phone
- Strong listening and interpersonal skills
- A natural ability to build rapport and trust
- Good persuasion and objection-handling ability
- Strong follow-up discipline
- A sales and conversion-oriented mindset
- Comfort working with targets and performance metrics
- Basic computer proficiency
- Comfort using WhatsApp, Excel/Google Sheets, CRM and other digital tools
- Ability to work independently and take ownership of assigned leads
- A positive, professional and energetic approach
Experience in education counselling, admissions, inside sales, EdTech, coaching institutes, telesales or similar customer-facing sales roles would be an advantage.
However, candidates with excellent communication, sales aptitude and the right attitude may also apply.
What Success in This Role Looks Like
We don't want to measure performance simply by the number of calls made.
Success will be evaluated across the admission funnel:
Leads Contacted → Meaningful Conversations → Interested Prospects → Counselling/Campus Visits → Registrations → Admissions → Revenue
We are looking for someone who understands that a good sales conversation begins with understanding the student, not simply selling a course.
Skills That Will Matter
Communication | Counselling | Inside Sales | Lead Conversion | Follow-ups | Objection Handling | Relationship Building | CRM Management | Admissions | Target Orientation
Selection Process
CV Shortlisting → Initial Interaction → Communication & Sales Assessment → Practical Calling/Counselling Simulation → Final Discussion
Compensation
Fixed Salary + Performance-Based Incentives
The incentive component will reward successful admissions and performance, giving strong performers an opportunity to earn beyond their fixed compensation.
Why Join BDA Lucknow?
This is an opportunity to become part of the founding team of Brigadier Defence Academy's Lucknow centre.
As the centre grows, strong performers will have opportunities to take on greater responsibilities across Admissions, Counselling, Sales and Centre Operations.
How to Apply
Please share your updated CV at:
careers@brigadierdefenceacademy.in
mohit.joshi@brigadierdefenceacademy.in
Subject: Application – Admission Counsellor (Inside Sales) | Lucknow
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