Glenmark Pharmaceuticals
Website:
glenmarkpharma.com
Company:
https://www.linkedin.com/company/glenmark-pharmaceuticals
Seniority: Mid-Senior level
Industries: Pharmaceutical Manufacturing and Food and Beverage Services
Job details:
Role Overview
Drive secondary sales growth, retailer engagement, brand visibility, and profitable market expansion for the Generic portfolio through effective trade marketing strategies, channel activation programs, promotional initiatives, and data-driven decision making.
Key Responsibilities
1. Trade Promotion & Scheme Management
- Develop and execute trade promotion strategies, retailer schemes, and stockist incentive programs.
- Design monthly, quarterly, and annual promotion calendars aligned to business objectives.
- Monitor ROI and effectiveness of trade schemes.
- Optimize trade spends and ensure governance of promotional investments.
- Drive product penetration and sales growth through innovative trade activations.
2. Retailer & Distributor Engagement
- Build strong relationships with retailers, wholesalers, distributors, and stockists.
- Develop retailer loyalty and engagement programs.
- Conduct retailer meets and awareness initiatives.
- Improve retailer recommendation share and product visibility.
- Drive digital engagement initiatives across trade channels.
3. Demand Generation & Market Activation
- Develop demand-generation programs for key therapy segments and brands.
- Provide trade activation tools and support to field teams.
- Drive conversion from competitor products.
- Enhance visibility, counter-push initiatives, and digital activations.
4. Product Launch & Market Expansion
- Plan launch strategies, introductory offers, and retailer seeding programs.
- Identify high-potential markets and growth opportunities.
- Support new product launches and market penetration initiatives.
5. Sales Analytics & Market Intelligence
- Track competitor pricing, schemes, and market trends.
- Monitor product-wise sales, stock movement, and inventory rotation.
- Generate actionable business insights through analytics and reporting.
- Manage trade scheme budgets, gift consumption, and promotional inventory allocation.
6. Cross-Functional Collaboration
- Collaborate with Sales, Marketing, Supply Chain, Finance, IT, Manufacturing, and QA teams.
- Ensure timely availability of promotional materials and trade assets.
- Align trade initiatives with inventory planning and demand forecasts.
Education, Skills & Experience
Education: MBA in Marketing or equivalent postgraduate qualification.
Experience: 10-12 years in Pharma Generics, Consumer Healthcare, OTC, or FMCG sectors.
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