Beyond Border Consultants
Website:
beyondborderglobal.com
Company:
https://www.linkedin.com/company/beyond-border-consultants
Seniority: Associate
Industries: Business Consulting and Services
Job details:
About The Opportunity
A fast-scaling D2C beauty & skincare brand builder operating across India and Southeast Asia, we drive digital-first growth for premium skincare brands through performance marketing, data-led creative, and customer-centric funnel optimization. We partner with global indie brands to scale in high-growth markets — leveraging paid media, CRM, and behavioral analytics to turn clicks into loyal customers.
Role & Responsibilities
- Plan, execute, and optimize omnichannel performance marketing campaigns (Meta, Google Ads, TikTok, YouTube, Pinterest) driving ROI-positive customer acquisition.
- Build and manage full-funnel strategies — from top-funnel awareness to bottom-funnel retention and LTV maximization via email/SMS/remarketing.
- Partner with creative, content, and product teams to rapidly test and scale high-converting ad creatives, landing pages, and offer structures.
- Analyze campaign performance using GA4, Meta Ads Manager, and Shopify/Attentive dashboards; translate insights into actionable optimizations.
- Lead A/B testing frameworks across audiences, creatives, and CTAs to continuously improve ROAS and CAC efficiency.
- Collaborate with finance and ops to manage monthly media budgets, forecast performance, and align spend with revenue targets.
Skills & Qualifications
Must-Have
- Meta Ads Manager
- Google Ads
- GA4
- Shopify
- Attentive / Klaviyo
- ROAS Optimization
- Funnel Analytics
- A/B Testing
Preferred
- TikTok Ads
- Beauty/Skincare D2C Experience
- CRM Automation
Benefits & Culture Highlights
- Work with globally loved indie skincare brands — launch campaigns that reach millions.
- Agile, data-obsessed team culture — rapid iteration, weekly learnings, zero bureaucracy.
- Hybrid workspace with full on-site setup in Bangalore — modern office, unlimited skincare samples, Friday happy hours.
Skills: google,campaigns,analytics,performance marketing,crm,skincare,a/b testing,d2c
Click on Apply to know more.