IIBM Institute of Business Management
Website:
iibmindia.in
Company:
https://www.linkedin.com/company/iibm-institute-of-business-management
Seniority: Mid-Senior level
Industries: E-Learning Providers
Job details:
Hiring – Digital Marketing Manager (DBA / PhD Programs)
Location: Delhi / Noida (Preferred) | Full-Time
IIBM Institute of Business Management is looking for an experienced Digital Marketing Manager who has successfully generated admissions for Doctor of Business Administration (DBA), PhD, Executive MBA, or Higher Education programs.
Key Responsibilities
- Plan, execute, and optimize campaigns across Meta Ads, Google Ads, LinkedIn Ads, and YouTube Ads.
- Generate high-quality leads for DBA, PhD, and Executive Education programs.
- Improve campaign performance through continuous optimization of CPL, CPA, ROAS, CTR, and Conversion Rate.
- Manage monthly advertising budgets and maximize ROI.
- Conduct A/B testing of creatives, landing pages, and funnels.
- Work closely with the admissions team to improve lead quality and enrollments.
- Track campaign performance using Google Analytics, Meta Pixel, GTM, and CRM.
Preferred Experience
- 3–8 years in Performance Marketing.
- Proven experience running DBA, PhD, MBA, Executive MBA, or Higher Education campaigns.
- Strong expertise in Meta Ads and Google Ads.
- Experience handling monthly ad budgets of ₹10 lakh+.
- Ability to scale campaigns while maintaining profitable CPL and ROAS.
What We're Looking For
- Data-driven marketer with strong analytical skills.
- Experience in international education marketing is an advantage.
- Hands-on approach with campaign setup, optimization, and reporting.
- Passion for building high-performing lead generation campaigns.
📩 Send your resume: vikas@iibmindia.in
📱 WhatsApp: 8006122222
- Candidates with proven success in generating admissions for DBA/PhD or higher education programs will be given preference.
Click on Apply to know more.
