Website:
sanatansansaar.com
Job details:
Sanatan Sansaar (Synonyms Online Private Limited)Sanatan Sansaar is a trusted digital platform reviving Dharma through Seva, Knowledge & Tradition. We bring authentic Sanatan Dharma services to devotees in India and worldwide - online puja bookings, Sanatan Bazaar, Sanatan Seva and Vedic astrology/Kundli consultations. We pride ourselves on delivering authenticity, trust, and a seamless experience to our community of devotees.
Job Role: Performance Marketing Manager (2 - 4 Years)Work Model: Work from Office
We're looking for a results-driven Performance Marketing Manager who can own paid acquisition end-to-end and turn ad spend into measurable business outcomes. If you can plan campaigns, dive deep into data, and optimize relentlessly across the full funnel, from first click to final conversion, you'll thrive in our fast-paced, growth-focused environment.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Google Ads (Search/Display/YouTube), Meta Ads (FB/Instagram), and other channels (native, LinkedIn, etc.) to meet business goals.
- Own budget allocation and pacing across campaigns to maximize ROAS/CPL efficiency.
- Build and manage full-funnel strategy, from awareness to conversion, aligned with business objectives.
- Set up and manage tracking (conversion pixels, UTM structure, GA4, CRM integration) to ensure accurate attribution.
- Optimize for cost-per-qualified-lead/conversion, not just volume, working closely with sales/business teams to close the feedback loop on lead quality and downstream conversion.
- Manage lead nurture and re-engagement campaigns via WhatsApp, Email, and SMS to improve funnel conversion, in coordination with the sales/CRM team.
- Analyze campaign performance, build reports/dashboards, and translate data into actionable insights.
- A/B test ad creatives, landing pages, audiences, and bidding strategies to continuously improve performance.
- Own ad messaging and creative strategy, briefing design teams and reviewing creative output for performance fit.
- Track competitor campaigns and industry trends to inform positioning and strategy.
- Manage relationships with ad platform reps and stay current with platform updates/policy changes.
- Forecast spend, monitor CAC/LTV, and report performance against business goals to leadership.
Requirements
- 2 - 4 years in performance marketing, preferably in a product-led or fast-paced startup environment.
- Proven hands-on expertise managing Google Ads and Meta Ads Manager (campaign structuring, bidding strategies, audience targeting).
- Working knowledge of lifecycle/nurture channels (WhatsApp Business API, email marketing, SMS).
- Strong analytical skills, comfortable with GA4, Excel/Sheets, and reporting/dashboarding tools.
- Understanding of full-funnel marketing and CRM-based attribution.
- Experience managing meaningful monthly ad budgets independently.
- Strong communication skills to justify spend and strategy to stakeholders.
Good to Have (Plus)
- Experience with programmatic/DV360, native ad networks, or LinkedIn Ads.
- Familiarity with marketing automation/CRM tools (e.g., HubSpot, Zoho, LeadSquared).
- Basic understanding of SEO/organic to align paid and organic strategy.
- Exposure to tools like Notion or Jira for documentation and project tracking.
What We Offer
- Competitive salary benchmarked to market standards.
- Opportunity to own and scale the entire performance marketing function.
- A collaborative, growth-driven environment that champions data-led thinking and rapid experimentation.
- Founding-team opportunity: work directly with leadership and define the growth marketing direction of a scaling platform.
Click on Apply to know more.