Touchstone Infotech
Website:
touchstoneinfotech.com
Company:
https://www.linkedin.com/company/touchstone-infotech
Seniority: Entry level
Industries: Advertising Services
Job details:
Touchstone Infotech LLP is hiring a Performance Marketing Specialist with strong expertise in Meta Ads (Facebook & Instagram) and Lead Generation campaigns.
Your primary responsibility will be to plan, execute, optimize, and scale Meta advertising campaigns that generate qualified leads at an efficient Cost Per Lead (CPL).
You will manage campaigns for clients across industries such as Real Estate, Education, Healthcare, and other lead-generation-focused businesses.
We are looking for someone who understands that successful performance marketing is not just about generating cheap leads — it is about generating relevant, qualified leads that have the potential to convert into business.
Key Responsibilities
- Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
- Manage Lead Generation, Website Conversion, WhatsApp, Retargeting, and related performance campaigns.
- Optimize campaigns for qualified leads, CPL, CPA, conversion rate, and overall campaign performance.
- Manage monthly advertising budgets of approximately ₹8–15 Lakhs across multiple client accounts.
- Build and test Custom Audiences, Lookalike Audiences, Retargeting Audiences, and interest-based audiences.
- Develop campaign structures and budget allocation strategies.
- Monitor campaigns daily and identify opportunities to improve performance.
- Conduct A/B testing across creatives, ad copy, audiences, offers, lead forms, and landing pages.
- Analyze lead quality and identify which campaigns, audiences, and creatives are producing better business outcomes.
- Work with the creative team to develop performance-focused ad creatives.
- Coordinate with landing page and development teams to improve conversion rates.
- Track campaign performance using Meta Ads Manager, Meta Pixel, GA4, and other analytics tools.
- Troubleshoot tracking and attribution issues.
- Prepare weekly and monthly performance reports with actionable recommendations.
- Manage Google Ads campaigns when required.
Required Skills & Experience
- Minimum 3 years of hands-on Performance Marketing experience.
- Strong hands-on expertise in Meta Ads Manager.
- Proven experience managing Facebook & Instagram Lead Generation campaigns.
- Experience generating leads using both Meta Instant Forms and website landing pages.
- Strong understanding of Meta campaign objectives, targeting, placements, bidding, and optimization.
- Experience managing significant monthly advertising budgets, preferably ₹8–15 Lakhs or more.
- Strong understanding of performance metrics including CPL, CPA, CTR, CPM, CPC, Conversion Rate, Frequency, and ROAS.
- Experience with Meta Pixel, Custom Audiences, Lookalike Audiences, and Retargeting.
- Ability to analyze lead quality, not just lead volume or CPL.
- Strong analytical and reporting skills.
- Working knowledge of Google Analytics 4 (GA4).
- Good written and verbal communication skills.
Preferred Skills
- Experience running Real Estate lead generation campaigns.
- Experience with Education or Healthcare lead generation.
- Previous digital marketing agency experience.
- Experience with Meta Conversions API (CAPI).
- Knowledge of Google Tag Manager (GTM).
- Landing Page Optimization / CRO experience.
- Experience integrating leads with CRM, WhatsApp, or marketing automation platforms.
- Working knowledge of Google Ads, particularly Search campaigns.
What We're Looking For
We need a performance marketer who can look beyond Ads Manager metrics and answer questions such as:
- Why has CPL suddenly increased?
- Which audience is generating the highest-quality leads?
- Why is one creative outperforming another?
- Are cheaper leads actually converting into qualified opportunities?
- Should we scale the campaign or change the audience/creative first?
- Is the problem with the ad, targeting, lead form, landing page, or follow-up process?
- How can we improve lead quality without significantly increasing CPL?
The ideal candidate should be analytical, proactive, comfortable with experimentation, and strongly focused on lead quality and business outcomes.
Benefits
- Salary: ₹30,000 – ₹50,000 per month
- Hybrid work opportunity after successful probation
- Flexible schedule
- Health insurance
- Internet reimbursement
- Leave encashment
- Paid sick leave
- Paid time off
- Opportunity to manage substantial advertising budgets across multiple industries
Click on Apply to know more.
