Brandhype.in
Website:
brandhype.in
Company:
https://www.linkedin.com/company/brandhype-in
Seniority: Executive
Industries: IT Services and IT Consulting
Job details:
Job Title: PPC Executive (Google Ads & Meta Ads)
Company: Brandhype Digital
Location: Dwarka, New Delhi (Hybrid)
Experience: 3–5 Years
Employment Type: Full-Time 0930-1830hrs
Working Days: Monday–Friday + 1st & 3rd Saturday
Work Mode: Hybrid
About the Role
We are looking for a results-driven PPC Executive with 3–5 years of hands-on experience in planning, executing, and optimizing paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms. The ideal candidate should have strong analytical skills, expertise in performance marketing, and a proven track record of generating quality leads while maximizing ROI.
Key Responsibilities:
- Plan, execute, manage, and optimize paid campaigns across Google Ads (Search, Display, Shopping, Performance Max & YouTube) and Meta Ads (Facebook & Instagram).
- Develop and manage lead generation, e-commerce, brand awareness, remarketing, and audience segmentation campaigns.
- Conduct keyword research, competitor analysis, audience research, and campaign planning to maximize performance.
- Monitor daily campaign performance, budgets, bidding strategies, conversions, and overall account health to achieve business KPIs.
- Optimize campaigns by improving CTR, CPC, CPA, ROAS, conversion rates, and Quality Score through continuous testing and analysis.
- Create compelling ad copies, coordinate with the Design and Content teams for high-performing creatives, and perform A/B testing on ads, creatives, audiences, and landing pages.
- Configure and manage conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads Conversion Tracking, and Meta Pixel.
- Prepare and present weekly and monthly performance reports with actionable insights, recommendations, and growth opportunities.
- Stay updated with the latest Google Ads, Meta Ads, digital marketing trends, algorithm updates, and industry best practices to implement innovative performance strategies.
Requirements:
- 3–5 years of hands-on experience in PPC and Performance Marketing.
- Strong knowledge of Google Ads, Meta Ads Manager, GA4, GTM, and Looker Studio.
- Experience in lead generation, e-commerce, and ROI-driven campaigns.
- Good understanding of conversion tracking, attribution models, remarketing, and audience segmentation.
- Excellent analytical, communication, and problem-solving skills.
- Ability to manage multiple campaigns and meet deadlines.
- Google Ads and Meta Certifications will be an added advantage.
Click on Apply to know more.
