Website:
dojogrowthlabs.com
Job details:
We’re hiring an Account Lead – App Growth & Performance Marketing with 2+ years of experience to own client accounts across Meta + Google, with a strong focus on app flows, integrations, tracking, attribution, and performance RCA.
This is not a pure media-buying role. We’re looking for someone who understands what happens from ad → click → install → app event → conversion, and can identify and solve problems across the entire funnel.
Location: JP Nagar, Bangalore | On-site
WHAT YOU'LL OWN:
What you'll own: 1. App Growth & Performance
- Own 2–4 client accounts and their growth outcomes
- Manage Meta Ads + Google Ads
- Build testing and scaling strategies across acquisition funnels
- Analyse performance and continuously improve CAC, ROAS and conversion
2. App Flows & Integrations
- Understand and troubleshoot the complete ad → landing/deep link → install → app → event → conversion flow
- Work with Meta and Google integrations, pixels/SDKs, APIs and conversion events
- Understand attribution, event mapping and data flows
- Coordinate with developers/product teams to fix tracking and integration issues
3. RCA & Problem Solving
- Deep-dive into performance drops, tracking discrepancies and funnel issues
- Identify whether the problem is media, creative, tracking, attribution, app flow or product
- Perform structured RCA and turn insights into clear actions
- Don’t just report that something is broken — figure out why
4. Client Ownership
- Communicate directly with clients
- Present performance insights and action plans clearly
- Maintain clean reporting, documentation and SOPs
Must-Have
- 2+ years in performance marketing, growth, or app marketing
- Hands-on Meta Ads + Google Ads experience
- Strong understanding of mobile app funnels and user flows
- Experience with tracking, attribution and ad-platform integrations
- Strong RCA / analytical problem-solving ability
- Comfortable working with developers/product teams
- Strong creative thinking and willingness to build/test ads
- Good command of Sheets, data and reporting
Strong Plus
Experience with AppsFlyer / Adjust / Branch / Firebase / GA4, Meta CAPI, SDK integrations, deep linking, Google App Campaigns/UAC or similar app-growth infrastructure.
You’ll Fit If
You naturally ask:
“Why did performance drop?” → “Where exactly did the funnel break?” → “Is it media, tracking, attribution, creative or the app?” → “How do we fix it?”
You’re curious, analytical, hands-on and enjoy getting into the weeds.
Compensation
Competitive fixed + performance-linked upside, based on experience and proof of work.
Click on Apply to know more.
