YourfriendlyHR
Company:
https://www.linkedin.com/company/yourfriendlyhr
Seniority: Associate
Industries: Operations Consulting
Job details:
- Location: Pune (Hybrid)
- Employment Type: Full-time
- Experience Required: 3–6 years
About
We are a fast-growing digital transformation agency helping businesses build stronger digital identities and drive measurable growth. Our work spans branding, UI/UX design, website & app development, and performance marketing (Meta, Google, LinkedIn). We focus on delivering outcome-driven results, on scope, on budget, and on time.
Role Overview
We are hiring a Performance Marketing Executive to own paid acquisition strategy and execution, primarily on
Meta Ads, with working knowledge of Google Ads. The ideal candidate has strong hands-on experience scaling
revenue for D2C/e-commerce brands, not just leads or traffic.
Platform focus: ~70% Meta Ads, ~30% Google Ads / LinkedIn Ads.
Key Responsibilities
- Plan, launch, and scale revenue-driven campaigns across Meta Ads (traffic, lead generation, and sales/conversion campaigns)
- Build and optimize full-funnel strategies (prospecting, retargeting, retention)
- Drive performance metrics: ROAS, CAC, AOV, LTV, contribution margin
- Execute advanced audience strategies: lookalikes, interest stacks, broad targeting, retargeting cohorts
- Continuously test creatives (UGC, static, video) and messaging angles to improve conversion rates
- Collaborate with design and content teams on high-performing ad creatives
- Optimize product feeds, catalog ads, and dynamic product ads (DPAs)
- Analyze campaign performance, identify scaling opportunities, and improve efficiency
- Work with website/UX teams to improve landing pages and checkout conversion rates
- Manage ad budgets across multiple accounts for maximum revenue growth
- Set up and manage tracking (Meta Pixel, Conversions API, GA4, etc.)
- Maintain basic campaign documentation and conduct competitor/market research
Requirements (Non-Negotiable)
- 3–6 years of hands-on, dedicated experience running paid ad campaigns (not general social media management or "digital marketing" without a specific paid-ads component)
- Strong, in-and-out working knowledge of Meta Ads Manager, strategy, execution, monitoring, and analysis
- Demonstrated success managing/scaling ad spend with a focus on sales/revenue, not just leads or traffic
- Experience with D2C/e-commerce brands (B2C and/or B2B)
- Comfort with basic campaign documentation and competitor/market research
- Data-driven mindset with strong problem-solving ability
Good to Have
- Working knowledge of Google Ads (Search, Shopping, Performance Max) and/or LinkedIn Ads
- Experience with fashion, apparel, beauty, or lifestyle D2C brands
- Experience with Shopify or similar e-commerce platforms
- Understanding of CRO and A/B testing tools
- Experience with retention channels (Email, WhatsApp, SMS via Klaviyo etc.)
- Familiarity with post-iOS 14 attribution (blended ROAS, MER focus)
- Experience with influencer/UGC-led performance strategies
What We Offer
- Ownership of revenue-driving campaigns
- High-impact role with direct contribution to business growth
- Performance-driven culture with growth and incentive opportunities
- Collaborative environment with design, tech, and strategy teams
- Direct exposure to founders and strategic decision-making
Skills: meta campaign,campaigns,d2c,meta ads,e-commerce
Click on Apply to know more.
