UrbanGabru
Website:
urbangabru.in
Job details:
Company Description:
UrbanGabru is a men’s lifestyle brand created to challenge stereotypes around men’s fashion and grooming in India. The company focuses on empowering men who care about style, grooming, and self-presentation, building a community that shares knowledge about men’s fashion and lifestyle. UrbanGabru aims to unite urban men who want to look confident, stylish, and well-groomed. With a strong focus on men’s lifestyle products and content, the brand is committed to helping customers express their identity through fashion and grooming choices.
Role Description:
The Senior Performance Marketing Specialist | Meta & Google Ads will lead end-to-end performance marketing initiatives to drive customer acquisition and revenue growth for UrbanGabru. This full-time, on-site role is based in the Pune Division and involves planning, executing, and optimizing paid campaigns across Meta (Facebook, Instagram) and Google Ads platforms. Day-to-day responsibilities include developing media strategies, setting up and managing campaigns, monitoring performance metrics, conducting A/B tests, and implementing data-driven optimizations. The specialist will collaborate with creative, product, and content teams to align messaging with brand objectives and ensure cohesive campaign execution. The role also includes budget management, reporting on campaign outcomes, and recommending improvements to enhance ROI and scale successful strategies.
Key Responsibilities:
● Full-Funnel Campaign Management: Strategize, execute, and optimize paid campaigns across Google Ads, Facebook, Snapchat, and emerging platforms — from awareness to conversion.
● Team Leadership & Mentorship: Lead, mentor, and manage a team ensure clarity on KPIs, delivery quality, and continuous learning.
● Platform Ownership: Take complete ownership of one or more ad platforms — including strategy, execution, performance, and stakeholder reporting.
● Performance Accountability: Deliver on platform-wise ROAS and revenue goals, including budget allocation, pacing, and outcome optimization.
● Advanced Optimization Techniques: Leverage A/B testing, custom bidding strategies, audience segmentation, and funnel analysis to maximize performance.
● Data-Driven Strategy: Analyze campaign data using tools like Google Analytics 4 (GA4), Looker Studio, and Excel/Sheets, drawing actionable insights to scale campaigns.
● Integrated Growth Planning: Work closely with CRM, product, creative, and analytics teams to ensure aligned and cohesive growth strategies across all marketing channels.
● Creative Collaboration: Brief and collaborate with design teams to create compelling ad creatives, copy, and video assets that convert.
● Market Research & Innovation: Keep up with industry trends, competitor campaigns, and new tools or platforms; proactively suggest tests or pilots.
● Automation & Efficiency: Use scripts, bulk tools, and automation strategies to improve efficiency in campaign management and reporting.
Qualifications:
- 5–8 years of hands-on experience in Performance Marketing, with proven expertise in managing and scaling paid campaigns for D2C, e-commerce, or consumer brands.
- Strong analytical skills and data analysis capabilities to interpret campaign metrics, identify trends, and make optimization decisions.
- Experience with performance management and performance testing to improve conversion rates, ad efficiency, and overall campaign outcomes.
- Effective communication skills to collaborate with cross-functional teams, present insights, and justify strategic decisions.
- Proven expertise in managing Meta (Facebook and Instagram) and Google Ads campaigns, including setup, optimization, and reporting.
- Solid understanding of digital marketing concepts such as attribution, remarketing, audience segmentation, and funnel optimization.
- Proficiency with analytics tools (e.g., Google Analytics, platform dashboards) and familiarity with tracking pixels, events, and UTM parameters.
- Ability to work independently, prioritize multiple campaigns, and meet deadlines in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, Statistics, or a related field; advanced certifications in Meta and Google Ads are an advantage.
- Experience in e-commerce or consumer brands, especially in fashion, grooming, or lifestyle, is highly beneficial.
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