Tosh & Morinda
Website:
tosh.co.ke
Company:
https://www.linkedin.com/company/tosh-morinda
Seniority: Executive
Industries: Pet Services
Job details:
Role: Founder's Office – Growth Associate
Location: Bengaluru
Experience: 0–2 years
Employment Type: Full-time
About Tosh & Morinda
Tosh & Morinda is a premium pet nutrition startup on a mission to transform the way dogs are fed in India. We believe dogs deserve the same quality of food that we would choose for ourselves. That's why we make oven-baked dog food using clean, 100% human-grade ingredients with absolutely no artificial colours, flavours, or preservatives. We are building much more than a pet food brand – we are building a company that pet parents can trust.
About the Role
This is not a traditional marketing role. As a Founder's Office – Growth Associate, you will work directly with the Founder and be involved in almost every aspect of building and growing the business. Whether it's creating content, launching marketing campaigns, working with veterinarians and influencers, coordinating operations, attending pet events, building partnerships, improving customer experience or helping launch new products – you will play a critical role in shaping the future of the company. This is a unique opportunity to gain hands-on exposure to every aspect of scaling a consumer brand.
Anything It Takes
We are looking for someone who is excited to roll up their sleeves and do whatever it takes to help grow Tosh & Morinda.
- Think like an owner, not an employee, and take initiative without waiting for instructions.
- Be willing to step outside your comfort zone – whether that means doing research, meeting customers, setting up a stall at pet events or pet cafes, coordinating with vendors, solving unexpected business challenges or launching new initiatives.
- Embrace variety, learn quickly, and enjoy working across different functions as the business grows.
What You Will Be Working On
Some of the things you will typically work on include:
- Planning and executing marketing initiatives to grow the brand and drive sales.
- Creating and coordinating content across social media, our website and other marketing channels.
- Building relationships with veterinarians, influencers, affiliates, retailers, and other partners.
- Coordinating with manufacturing, logistics and marketplace partners to ensure smooth day-to-day operations.
- Working on new product launches, packaging, website improvements, and business expansion.
- Using modern productivity, design and AI tools to improve efficiency and bring ideas to life.
- Driving projects from planning through execution and delivering measurable outcomes.
- Continuously identifying opportunities to help the business grow.
Qualifications
- Master's degree in any discipline (Business, Marketing, Commerce, Advertising, Journalism or related fields). Exceptional candidates with a Bachelor's degree and a demonstrated track record of initiative, ownership and startup experience may also be considered.
- 0–2 years of work experience.
- Prior internship or work experience with startups, FMCG, consumer brands, e-commerce or marketing agencies will be an advantage.
- Excellent verbal and written communication skills, with strong analytical and problem-solving abilities.
- Comfortable using modern productivity, design and AI tools. More importantly, you should enjoy learning and experimenting with new technologies as they evolve.
The Mindset We Are Looking For
This role is for someone who wants to build something meaningful, not someone looking for a narrowly defined 9-to-5 job. We're looking for someone who:
- Is highly resourceful and enjoys solving problems independently.
- Is proactive, curious and willing to learn every single day.
- Is comfortable wearing multiple hats and switching between strategy and execution.
- Is dependable, accountable and takes complete ownership of outcomes.
- Believes that no task is too small when you're building a company from the ground up.
- Wants to grow alongside the company and help build one of India's most trusted pet nutrition brands.
What You Will Achieve in Your First Year
- Grow sales across online and offline channels.
- Successfully execute new product launches and strategic initiatives.
- Develop meaningful partnerships with veterinarians, influencers and retailers.
- Build a stronger and more engaged community of pet parents.
- Become a trusted partner to the Founder in building Tosh & Morinda.
Compensation
We offer a competitive compensation package comprising:
- Fixed salary.
- Performance-linked incentives.
- The opportunity to earn long-term equity-based rewards (such as ESOPs or similar ownership-linked incentives) based on performance and contribution to the company's growth.
Why Join Us?
At Tosh & Morinda, you won't be confined to one department or one function. You will work directly with the Founder, take ownership of meaningful projects, make real business decisions, and gain first-hand experience of what it takes to build and scale a consumer brand from the ground up. If you are ambitious, entrepreneurial and excited about creating something meaningful, we'd love to hear from you.
Click on Apply to know more.
