Kropex India Limited
Company:
https://www.linkedin.com/company/kropex-india-limited
Seniority: Mid-Senior level
Industries: Motor Vehicle Manufacturing
Job details:
Job Description
Marketing Manager – Brand, BTL & Digital Marketing
Company: Kropex Auto
Department: Marketing
Reporting To: General Manager – Sales / Managing Director
Location: Bangalore
Experience: 4–8 years in Marketing, preferably Automotive/Retail/Dealer Marketing
About the Role
Kropex Auto is looking for a dynamic and execution-focused Marketing Manager who will be responsible for planning and executing the company’s overall marketing calendar across all outlets.
The role will involve close coordination with Branch Managers, General Manager – Sales, Sales Teams, Corporate Teams and the Social Media/Digital Marketing team to ensure that Kropex has a strong and consistent presence across BTL, corporate, digital and social-media platforms.
The ideal candidate should be creative, organised, proactive and comfortable working in a fast-paced retail environment where ideas need to quickly translate into on-ground execution.
Key Responsibilities
1. Marketing Calendar & Planning
- Develop a comprehensive monthly marketing plan and calendar covering all Kropex Auto outlets.
- Coordinate with Branch Managers and the GM – Sales to understand outlet-specific requirements and opportunities.
- Plan marketing activities around new model launches, campaigns, festivals, retail drives, customer engagement and local events.
- Ensure all activities are aligned with the Kropex brand identity and business objectives.
- Prepare the marketing calendar sufficiently in advance and ensure timely execution.
2. BTL & Local Marketing Activities
- Plan and execute BTL activities across different Kropex outlets and territories.
- Identify relevant local opportunities such as:
- Mall activations
- Corporate parks
- Residential communities
- Colleges and institutions
- Local events
- Roadshows
- Weekend activations
- Test-drive camps
- Customer engagement activities
- Coordinate with Branch Managers and Sales Teams for manpower, leads, test drives and follow-ups.
- Track activity-wise leads, enquiries, test drives and retail conversions wherever applicable.
- Evaluate the effectiveness and ROI of BTL activities.
3. Corporate Marketing
- Develop and execute a Corporate Engagement Plan for Kropex.
- Identify corporates, IT parks, institutions and organisations for:
- Corporate presentations
- Employee engagement programmes
- Test-drive camps
- Corporate offers
- Vehicle displays
- Special events
- Work closely with the Sales Team to convert corporate engagement activities into business opportunities.
4. Digital Marketing & Communication
- Develop a monthly digital marketing plan in coordination with the Social Media/Digital Marketing team.
- Decide the key communication themes, messages and campaigns for the month before execution.
- Ensure that digital communication reflects current business priorities, offers, products, events and customer initiatives.
- Coordinate with the social media team/agency for:
- Content calendars
- Reels
- Posts
- Stories
- Campaigns
- Promotional creatives
- Video content
- Review and approve the monthly content plan before publishing.
- Ensure consistency in messaging, branding and tone across all digital platforms.
5. Kropex Social Media Management
The Marketing Manager will be the owner/coordinator of the Kropex social media presence and ensure that the page remains active, relevant and locally connected.
Daily content should include relevant activities happening across Kropex, such as:
- New vehicle deliveries
- Customer delivery celebrations
- Customer testimonials
- Awards and achievements
- Sales team achievements
- Branch achievements
- New model launches
- Events and activations
- Corporate activities
- Customer engagement programmes
- Monthly celebrations
- Employee achievements
- Festival celebrations
- Dealer/OEM events
- Behind-the-scenes activities
- Community initiatives
The Marketing Manager should proactively collect content from all branches and ensure that important activities are captured, approved and published on time.
6. Coordination With Branches & Sales
- Maintain regular communication with all Branch Managers.
- Establish a process for branches to share upcoming events, deliveries, achievements and customer activities.
- Coordinate closely with the GM – Sales to understand monthly sales priorities and translate them into marketing activities.
- Attend periodic sales/branch meetings to identify marketing opportunities.
- Ensure marketing supports actual business requirements rather than functioning independently of Sales.
7. Content & Communication Ownership
- Develop the communication/message for each campaign before briefing the creative/social media team.
- Ensure that every campaign has a clear:
- Objective
- Target audience
- Key message
- Call-to-action
- Communication format
- Execution timeline
- Maintain a consistent Kropex brand voice and identity across all communication.
8. Agency & Vendor Management
- Coordinate with external social media, creative, production and event agencies.
- Brief agencies clearly on campaign requirements.
- Review creative concepts, content calendars and campaign proposals.
- Manage vendors for BTL events, branding, printing, fabrication and activations.
- Ensure timely delivery and quality execution.
- Negotiate and manage costs wherever required.
9. Reporting & ROI
- Prepare a monthly marketing activity report covering all outlets.
- Track:
- BTL activities conducted
- Corporate activities
- Digital campaigns
- Social media performance
- Leads generated
- Test drives
- Enquiries
- Conversions, wherever measurable
- Marketing spends
- Present key learnings and recommendations for the following month.
- Maintain a marketing activity and spend tracker.
Key Deliverables
The Marketing Manager will be expected to ensure:
Every Month
- Annual/monthly marketing calendar
- Outlet-wise BTL plan
- Corporate activity plan
- Digital marketing plan
- Social media content calendar
- Campaign communication plan
- Monthly budget and activity tracker
- Monthly performance report
Every Week
- Review upcoming activities
- Coordinate with Branch Managers
- Review social media content
- Follow up on pending campaigns
- Ensure branch activities are captured and communicated
Every Day
- Monitor Kropex activities across outlets
- Collect relevant photos/videos/content
- Coordinate with the social media team
- Ensure important deliveries, achievements, events and celebrations are communicated
- Monitor Kropex social media pages and ensure timely updates
Desired Skills & Competencies
- Strong understanding of retail and local-area marketing
- Excellent communication and coordination skills
- Strong creative thinking and content sense
- Good understanding of Instagram, Facebook and digital marketing
- Ability to manage social media agencies
- Strong event and BTL execution capabilities
- Excellent project management and organisational skills
- Ability to work with multiple branches and stakeholders
- Commercial understanding and ROI orientation
- Good presentation and reporting skills
- Proactive and self-driven approach
- Ability to work under deadlines and manage multiple activities simultaneously
Qualification
- Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
- MBA/PGDM in Marketing preferred.
- Prior experience in automotive, automobile dealership, retail, consumer or lifestyle marketing will be an advantage.
Key Performance Indicators (KPIs)
The performance of the Marketing Manager will be evaluated on:
- Effectiveness and timely execution of the monthly marketing calendar
- Number and quality of BTL activities executed
- Corporate engagement and lead generation
- Digital campaign performance
- Growth and engagement of Kropex social media platforms
- Consistency and frequency of social media content
- Timeliness of branch activity communication
- Marketing-generated leads and business opportunities
- Marketing spend efficiency and ROI
- Internal stakeholder satisfaction – Branch Managers and Sales Team
- Quality and consistency of Kropex brand communication
Ideal Candidate
The ideal candidate is someone who doesn’t wait for instructions or content to come to them. They should actively visit/coordinate with branches, identify stories and opportunities, plan campaigns, create the communication brief, drive agency execution and ensure that the Kropex brand is visible every day, both on-ground and online.
The objective is simple: Make Kropex Auto one of the most visible, engaging and locally relevant automobile dealership brands in Bangalore.
Click on Apply to know more.