Bharat HR
Website:
bharathr.com
Job details:
We're Hiring: Digital Marketing Manager – Performance & Growth
Location: Pune, Maharashtra
Employment Type: Full-time
Experience: 4–7 Years
CTC: ₹6–9 LPA
About the Role
We are looking for a Digital Marketing Manager – Performance & Growth to drive digital revenue through customer database marketing, CRM automation, conversion optimisation, and performance analytics.
The role will own the traffic → registration → nurture → lead → sale funnel and work closely with Product, Technology, and Sales teams to improve acquisition, conversion, and revenue.
Key Responsibilities
Database Marketing & Lead Generation
- Segment subscribers, prospects, and registered users for targeted campaigns.
- Execute Email, WhatsApp, SMS, and direct marketing campaigns.
- Drive re-engagement, renewals, cross-sell, and up-sell campaigns.
- Test audiences, messaging, offers, and propositions.
CRM & Marketing Automation
- Build automated nurture and lifecycle journeys.
- Implement lead scoring, segmentation, drip campaigns, and automated follow-ups.
- Develop abandoned-journey and dormant-user re-engagement campaigns.
- Identify opportunities to automate repetitive marketing activities.
Conversion Optimisation
- Analyse funnel leakages and improve registration-to-lead and lead-to-sale conversion.
- Optimise landing pages, forms, CTAs, and checkout journeys.
- Conduct A/B testing across campaigns and customer journeys.
Marketing Analytics & Revenue Attribution
- Track the customer journey from source to registration, lead, and sale.
- Use GA4, CRM, and analytics tools to measure campaign performance.
- Analyse performance by audience, channel, product, and offer.
- Track leads, conversions, CAC, CPL, and revenue attribution.
- Convert data into actionable business recommendations.
Performance Marketing
- Manage and optimise campaigns across Google Ads and Meta Ads.
- Familiarity with LinkedIn and YouTube Ads.
- Run paid campaigns, retargeting, and performance experiments.
- Evaluate campaigns based on CPL, CAC, conversion, and ROI.
Skills & Competencies
- Strong experience in CRM, database, and lifecycle marketing.
- Good understanding of Email, WhatsApp, and marketing automation.
- Strong analytical understanding of funnels, conversion, and attribution.
- Working knowledge of GA4 and Google Tag Manager.
- Ability to develop campaigns, offers, and customer journeys that drive revenue.
- Strong problem-solving and data-driven decision-making skills.
- Ability to independently identify new lead-generation, automation, and conversion opportunities.
Preferred Experience
- 4–7 years of experience in Digital Growth, CRM/Lifecycle Marketing, Performance Marketing, or Marketing Automation.
- Experience in subscription businesses, financial services, fintech, digital media, or SaaS is preferred.
- Proven experience generating revenue from an existing customer/prospect database.
- Experience building automated nurture and conversion journeys.
- Experience with Odoo ERP/CRM will be an added advantage.
Interested candidates can share their updated CV to apply.
Apply Now:
Achal
+91 9158585380
achal.bharathr@gmail.com
Click on Apply to know more.