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WE'RE LOOKING FOR A DIGITAL MARKETING STRATEGIST
4–5 years of experience | Full-time | Work from office
Most digital marketing starts with a platform - what to post, what to boost, what to target.
We start with the brand.
Before we open Ads Manager or plan a content calendar, we ask: What does this brand stand for? Where is it positioned, and against whom? Who is it really speaking to - not just their age and city, but how they think, what they respond to, what makes them stop scrolling. Digital marketing, done well, is brand strategy applied to a screen. Done badly, it's just noise with a budget behind it.
We're looking for someone who starts there - with the brand and the audience - and only then moves to strategy, platforms and campaigns.
Your day-to-day will involve:
1. Brand & Strategic Understanding
→ Understand brand positioning, personality, and communication before jumping to platforms
→ Study the target audience - not just demographics, but consumer behaviour, motivations and media habits
→ Translate brand strategy into a digital strategy that's aligned with the brand's larger identity, not just platform best practices
2. Digital Planning & Execution
→ Plan and manage Meta and Google Ads campaigns - targeting, budgets, objectives
→ Drive social media optimisation (SMO) and social media marketing (SMM) across brands
→ Own search engine marketing (SEM) planning and execution
→ Give direction to content and creative teams based on brand strategy - not the other way around
→ Ensure every campaign and communication feels consistent with the brand it belongs to
3. Measurement & Insight
→ Track performance and identify what's working, what isn't, and why
→ Turn data into strategic recommendations, not just reports
4. Client & Collaboration
→ Present strategies, campaigns and performance insights directly to clients
→ Work across multiple brands, industries and business objectives simultaneously
→ Collaborate confidently with creative, content and strategy teams
You'll fit right in if you:
• Have 4–5 years of hands-on digital marketing experience
• Understand brand positioning and how it shapes digital communication
• Can build a digital strategy starting from the brand, not the platform
• Are confident with Meta Ads & Google Ads, and comfortable owning SMO/SMM/SEM
• Understand consumer behaviour, not just audience targeting
• Can connect brand objectives to digital objectives - and explain the "why" behind a campaign, not just the "what"
• Know how to balance creativity, strategy and performance
• Can analyse data and turn it into meaningful decisions
• Have strong communication and client-handling skills
• Have worked with multiple brands, ideally within a branding or creative agency environment
This isn't the role for you if: your instinct, when given a brief, is to open Ads Manager before you've asked who the brand is for and why it matters to them. We're not looking for someone who runs good campaigns. We're looking for someone who runs the right campaigns for the right brand.
Think you're the right fit?
Send your CV to connect@youngandraw.in
Click on Apply to know more.