Vish Gyana Technology Solutions
Website:
vgts.tech
Job details:
Job Title : Performance Marketer
Company: Vish Gyana Technology Solutions Pvt. Ltd. (VGTS)
Position: Performance Marketer
Location: Chennai
Work Mode: Hybrid / 3 Days Work from Office
Employment Type: Full-Time
Experience: 3–4 Years
About the Role
Vish Gyana Technology Solutions Pvt. Ltd. is looking for a data-driven and results-oriented Performance Marketer to drive lead generation, customer acquisition and measurable business growth through digital marketing campaigns.
The ideal candidate should have hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, GA4 and conversion tracking, along with a strong understanding of digital funnels, campaign optimization and performance analytics.
The role will involve working closely with the Marketing, Sales, Content, Design and Product teams to build and optimize campaigns that generate quality leads and business outcomes.
Performance marketing roles increasingly focus on measurable metrics such as CPL, CPA, CTR, conversion rate and ROAS, alongside accurate tracking and funnel optimization.
Key Responsibilities
- Plan, create, execute and optimize paid digital marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads and other relevant platforms.
- Develop campaigns for lead generation, website traffic, conversions, remarketing and customer acquisition.
- Conduct keyword research, audience research, competitor analysis and campaign planning.
- Monitor campaign performance and optimize budgets, bids, audiences, keywords and creatives.
- Track and improve key performance metrics such as CPL, CPA, CTR, CPC, conversion rate and ROAS.
- Set up and monitor conversion tracking using GA4, Google Tag Manager, Meta Pixel and other analytics tools.
- Analyze marketing funnels and identify opportunities to improve lead quality and conversion rates.
- Conduct A/B testing of ad copies, creatives, audiences and landing pages.
- Work with the Content and Design teams to develop high-performing ad creatives and messaging.
- Coordinate with the Sales team to understand lead quality and improve campaign targeting.
- Prepare weekly and monthly performance reports with actionable insights.
- Identify underperforming campaigns and recommend corrective actions.
- Research competitors, industry trends and emerging digital marketing channels.
- Explore AI tools and automation to improve campaign research, content creation, analysis and reporting.
- Maintain accurate campaign documentation, budgets and performance dashboards.
Required Skills
- 2–4 years of hands-on experience in Performance Marketing / Digital Marketing.
- Strong practical knowledge of:
- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Good understanding of:
- PPC / SEM
- Lead generation
- Remarketing / retargeting
- Conversion funnels
- Audience segmentation
- A/B testing
- Conversion tracking
- Landing page optimization
- Strong analytical and data interpretation skills.
- Ability to work with Excel / Google Sheets and marketing dashboards.
- Excellent communication and collaboration skills.
- Ability to convert campaign data into actionable business insights.
- Strong ownership and ability to work independently.
Good to Have
- Experience in B2B / SaaS / IT / Technology marketing.
- Experience running LinkedIn lead-generation campaigns.
- Knowledge of SEO and organic digital marketing.
- Experience with HubSpot, Zoho CRM or other CRM platforms.
- Knowledge of Looker Studio or other reporting/dashboard tools.
- Experience with email marketing and marketing automation.
- Understanding of CRO (Conversion Rate Optimization).
- Experience using AI tools such as ChatGPT, Claude, Gemini or similar platforms for marketing workflows.
Key Performance Indicators (KPIs)
The candidate will be evaluated based on measurable outcomes such as:
- Qualified Lead Generation
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Conversion Rate
- Click-Through Rate (CTR)
- Return on Ad Spend (ROAS)
- Lead Quality
- Website/landing-page conversions
- Campaign ROI
- Budget utilization and efficiency
Qualification
- Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing or a related field.
- Certifications in Google Ads, Google Analytics, Meta Ads or other digital marketing platforms will be an advantage.
Ideal Candidate
We are looking for someone who is numbers-driven, curious, experimental and highly accountable for results. The right candidate should not simply "run ads" but should understand why a campaign is performing, where the funnel is leaking, and what needs to be changed to improve business outcomes.
Why Join VGTS?
- Work with an IT and technology-focused organization.
- Opportunity to market software products and digital transformation solutions.
- Exposure to B2B, SaaS and technology marketing.
- Opportunity to experiment with AI-powered marketing and automation.
- Work closely with Marketing, Sales, Product and Technology teams.
- Growth opportunities based on performance and measurable impact.
Interested candidates can share their resume and portfolio/campaign case studies at:
📧 divya@vishgyana.com
Subject: Application for Performance Marketer – VGTS
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