Kapitalwise Inc.
Website:
kapitalwise.ai
Company:
https://www.linkedin.com/company/kapitalwise
Seniority: Mid-Senior level
Industries: Financial Services
Job details:
Company Description: Kapitalwise Inc. provides a unified client acquisition and retention platform designed for financial advisors and financial professionals. Leveraging an AI-enabled platform, Kapitalwise sources pre-qualified and pre-vetted investor leads through partnerships with financial publishers and influencers, helping advisors achieve predictable marketing ROI. The Engagement Builder allows teams to connect internal data, gain insights, automate business processes, launch marketing campaigns, and streamline sales, supported by a library of 5000+ compliant financial blogs, calculators, and email templates. Connect Widgets help publishers and influencers deepen subscriber trust by offering tailored financial products and resources, while also creating new revenue opportunities. Applicants can expect to contribute to a growing, technology-driven company focused on enhancing marketing effectiveness in the financial services space.
About this role: Kapitalwise is launching a new website serving both consumers and investors, and we're looking for a hands-on digital marketing expert to own our growth strategy from day one. This is a high-impact role for someone who thrives on building marketing engines from the ground up — someone equally comfortable optimizing a Meta ad set at 11pm and presenting a quarterly content strategy to leadership.
You'll be the primary driver of our digital acquisition and brand visibility across paid, organic, and content channels, working closely with founders/leadership to shape how Kapitalwise shows up to both everyday consumers and sophisticated investors.
What you will do:
- Media Buying & Paid Acquisition: Plan, launch, and optimize campaigns across Meta Ads (Facebook/Instagram) and Google Ads (Search, Display, Performance Max), managing budgets efficiently to hit CAC and ROAS targets
- SEO & Organic Growth: Own on-page and technical SEO for the new site, including keyword strategy, content optimization, site architecture, and link building
- Content Strategy: Develop and execute a content calendar spanning blog, social, email, and investor-facing materials that builds trust with two distinct audiences — retail consumers and investors
- Analytics & Reporting: Set up tracking (GA4, Meta Pixel, conversion APIs), build dashboards, and report on key metrics (CAC, LTV, conversion rates, engagement) to guide budget allocation
- Website Launch Support: Partner with design/dev teams to ensure the new site is optimized for conversion, SEO, and paid traffic landing experiences
- Experimentation: Run structured A/B tests across ad creative, landing pages, and messaging to continuously improve performance
- Brand Voice: Help define and maintain a consistent, credible voice appropriate for a fintech/investment audience
What we are looking for
- 4+ years of hands-on experience in digital marketing, with direct ownership of paid media budgets
- Proven expertise in Meta Ads Manager and Google Ads — you can speak fluently about bid strategies, audience segmentation, campaign structures, and creative testing
- Strong working knowledge of SEO (technical, on-page, and content-driven), with tools like Ahrefs, SEMrush, or Google Search Console
- Experience building and executing content strategy across multiple formats and channels
- Comfort with analytics tools (GA4, Meta Business Suite, and marketing dashboards)
- Experience marketing in fintech, investing, or financial services strongly preferred — you understand compliance-sensitive messaging and how to build trust with investors
- Excellent written communication — you can write compelling ad copy and long-form content alike
- A builder's mindset: comfortable working with limited resources, wearing multiple hats, and moving fast at a startup
Nice to have
- Experience marketing to two distinct personas simultaneously (e.g., B2C and B2B/investor audiences)
- Familiarity with email marketing platforms and marketing automation
- Basic design skills (Canva, Figma) for quick creative iteration
- Prior experience with a product launch or 0-to-1 marketing function
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