CW Hospitality LLP
Website:
cwcapital.com
Company:
https://www.linkedin.com/company/cw-hospitality
Seniority: Mid-Senior level
Industries: Food and Beverage Services
Job details:
JOB DESCRIPTION:
Position Title: Digital Marketing Manager
Reports To: Head of Marketing
Location: Thanisandara, North Bangalore, India (On-Site / 6 day a week)
Employment Type: Full-Time
About the Role
We are seeking a results-driven, highly analytical, and creative Digital Marketing Specialist to lead our end-to-end online marketing, lead generation, search engine optimization (SEO), and social media execution. In this role, you will be directly responsible for building high-performing lead generation pipelines across both B2B (event planners, corporate clients, venue directors) and B2C (weddings, private luxury banquets) channels.
This is a 100% on-site role based in our Bangalore office. You will report directly to the Head of Marketing, taking full ownership of
Campaign Execution, CPL/CAC Optimization, Social Media Output, On-Ground Visual Content Production, Curating Weekly Performance Reports and Analytics Dashboards.
Key Responsibilities
1. Lead Generation & Paid Ads Performance (B2B & B2C)
· Plan, launch, and manage performance marketing campaigns on Meta Ads (Instagram & Facebook) and Google PPC (Search, Display, Retargeting).
· Optimize customer acquisition costs (CAC) and cost-per-lead (CPL) while scaling total inbound lead volume.
· Build high-converting landing pages, lead capture funnels, and automated WhatsApp/Email nurture workflows.
· Execute retargeting strategies to convert lost website visitors into active inquiries.
2. Search Engine Optimization (SEO)
· Perform technical, on-page, and off-page SEO audits to drive organic search traffic for high-intent keywords.
· Optimize website copy, metadata, schema markup, and speed performance.
· Develop a content-led organic strategy targeting regional and high-ticket service queries in Bangalore.
· Manage local SEO (Google Business Profile) to dominate local search pack results.
3. Social Media, Content & Visual Production
· Manage day-to-day social media channels (Instagram, LinkedIn, Facebook, YouTube).
· Work on-site with the kitchen and events team to capture, shoot, and edit engaging short-form video content (Reels, Shorts) highlighting live events, central kitchen scale, and customer proof.
· Leverage video production, camera photography, and post-production video editing skills to elevate visual storytelling and luxury brand aesthetics.
· Build and manage B2B LinkedIn outreach queues targeting event directors and corporate planners.
4. Performance Analytics & Report Curation
· Curate and present weekly and monthly performance dashboards directly to the Head of Marketing.
· Track key performance metrics: CPL, Click-Through Rate (CTR), Conversion Rates, Return on Ad Spend (ROAS), and Organic Keyword Rankings.
· Provide data-driven insights and actionable strategy updates based on daily campaign trends.
· Maintain meticulous pipeline hygiene in the CRM, tracking leads from first touchpoint to contract sign-off.
Required Qualifications & Experience
· 3–8 years of hands-on experience in Performance Marketing, SEO, and Social Media Management (Hospitality, Luxury, Events, or B2B/B2C agency background preferred).
· Must be willing and able to work 100% on-site from our Bangalore office.
· Strong skill set or hands-on experience in Video Production, Photography, and Video Editing (CapCut, Premiere Pro, DaVinci Resolve, Lightroom, or Canva) is a major plus.
· Proven track record of managing monthly ad spend (Meta & Google) and achieving measurable CPL targets.
· Proficiency with Google Analytics (GA4), Search Console, Meta Ads Manager, Google Ads Manager, and SEO tools (SEMrush, Ahrefs).
· Demonstrated experience in structuring detailed performance reports, dashboards, and data presentation.
· Strong copy/content creation skills and familiarity with CRM / Marketing Automation tools (HubSpot, Zoho, WhatsApp Business API).
Click on Apply to know more.