Website:
apnabusinez.com
Job details:
Senior Digital Marketing Strategist – Paid Media, Data & Growth Intelligence
Function: Digital Marketing Strategy, Performance Marketing & Marketing Intelligence
Industry: Tax, Accounting, Compliance & Professional Services
Role Type: Senior, Hands-on Strategic Role
About Apnabusinez
Apnabusinez is a professionally managed organisation operating in the tax, accounting, compliance and business-services ecosystem.
As part of our growth plans, we are looking for an experienced Senior Digital Marketing Strategist – Paid Media, Data & Growth Intelligence to strengthen our digital marketing capabilities and build scalable, data-driven marketing programmes.
This is a senior, hands-on strategic role for a professional who combines strong marketing fundamentals with deep expertise in paid media, analytics, market intelligence and marketing technology.
About the Role
The Senior Digital Marketing Strategist will be responsible for developing and leading data-driven digital marketing strategies focused on high-quality lead generation, scalable reach and measurable marketing ROI.
The candidate will work across paid media, search marketing, SEO, marketing analytics, competitive research, marketing technology and conversion optimisation.
This is not a routine campaign-management or social media posting role.
We are looking for a professional who can think strategically, analyse complex marketing data, understand customer behaviour and market dynamics, and translate insights into effective marketing programmes.
The successful candidate must combine:
Marketing Strategy + Performance Marketing + Data Analytics + Market Research + Competitive Intelligence + AdTech + MarTech
Key Responsibilities
1. Digital Marketing Strategy
a) Develop and lead comprehensive digital marketing strategies aligned with organisational growth objectives.
b) Build scalable strategies for generating high-quality and commercially relevant leads.
c) Develop channel strategies across paid search, organic search, paid social, remarketing and other relevant digital channels.
d) Evaluate marketing opportunities based on audience quality, market potential, scalability and expected returns.
e) Continuously refine marketing strategies based on data, market developments and business feedback.
2. Paid Media & Performance Marketing
a) Lead the strategy and architecture of paid digital marketing campaigns.
b) Independently audit, diagnose and improve campaign performance.
c) Develop advanced paid-search strategies based on customer intent and commercial relevance.
d) Analyse campaign performance across multiple dimensions and identify opportunities for optimisation and scale.
e) Improve the quality and efficiency of marketing-generated leads.
f) Guide campaign execution and ensure marketing budgets are deployed effectively.
3. Data Analytics & Marketing Intelligence
a) Analyse large volumes of advertising, marketing, website and lead-performance data.
b) Identify trends, patterns and opportunities that can improve marketing performance.
c) Build analytical frameworks and dashboards to support marketing decision-making.
d) Translate complex marketing data into actionable strategic recommendations.
e) Use downstream business feedback to continuously evaluate and improve marketing quality and ROI.
4. Market Research & Competitive Intelligence
a) Conduct structured market and customer research.
b) Analyse customer behaviour, digital demand and changing market trends.
c) Monitor the competitive digital landscape and identify strategically relevant opportunities.
d) Evaluate market positioning and digital visibility across important categories.
e) Translate market and competitive intelligence into actionable marketing strategies.
5. AdTech, MarTech & Marketing Measurement
a) Develop and maintain robust marketing measurement and conversion-tracking frameworks.
b) Work with advertising platforms, analytics systems, CRM data and relevant marketing technologies.
c) Ensure marketing decisions are supported by accurate and commercially meaningful data.
d) Develop effective feedback mechanisms between marketing performance and downstream business outcomes.
e) Evaluate and implement appropriate marketing technologies that improve measurement, optimisation and scalability.
6. Advertising Policy & Platform Navigation
a) Maintain strong working knowledge of advertising-platform policies relevant to professional and regulated service categories.
b) Identify and resolve advertising-policy and campaign-eligibility issues.
c) Develop compliant marketing approaches within applicable platform requirements.
d) Monitor policy developments and proactively minimise avoidable campaign disruptions.
e) Coordinate with relevant platform support channels where required.
7. Lead Quality & Premium Market Positioning
a) Develop marketing strategies focused on attracting high-quality and commercially relevant audiences.
b) Analyse lead-quality patterns and identify opportunities to improve targeting.
c) Ensure digital marketing activities support the organisation's professional and premium market positioning.
d) Work with internal business and sales teams to understand lead quality and incorporate feedback into marketing optimisation.
e) Balance lead quality, lead volume and marketing efficiency.
8. SEO & Search Visibility
a) Develop the strategic direction for organic search growth.
b) Identify commercially relevant search opportunities.
c) Guide keyword research, competitive analysis and content strategy.
d) Work with internal and external specialists to improve organic visibility.
e) Evaluate organic performance based on relevant business outcomes in addition to traffic growth.
9. Conversion Optimisation
a) Analyse website and landing-page performance.
b) Develop strategies to improve conversion quality and user journeys.
c) Coordinate structured testing and conversion optimisation initiatives.
d) Work with design, content and technology teams to improve digital marketing effectiveness.
10. Team Leadership & Strategic Execution
a) Guide and mentor junior performance marketing resources.
b) Translate marketing strategies into clear execution plans.
c) Review implementation and ensure strategic initiatives are executed effectively.
d) Coordinate with internal teams, technology resources and external specialists where required.
e) Build structured marketing processes, reporting systems and internal capabilities.
Required Experience & Skills
a) 6–10+ years of relevant experience in digital marketing strategy, performance marketing, paid media or growth marketing.
b) Deep hands-on expertise in Google Ads and performance-driven digital marketing.
c) Strong understanding of marketing analytics and data-driven decision-making.
d) Demonstrated ability to diagnose and improve complex digital marketing campaigns.
e) Strong knowledge of conversion tracking, analytics and marketing technology.
f) Practical understanding of SEO, search marketing and digital demand analysis.
g) Experience generating and improving the quality of marketing leads.
h) Experience working with premium, high-consideration or professional-service offerings.
i) Experience navigating advertising policies in regulated or policy-sensitive industries will be strongly preferred.
j) Strong market-research and competitive-analysis capabilities.
k) Ability to work with large marketing datasets and translate findings into actionable strategies.
l) Strong analytical, strategic and problem-solving abilities.
m) Experience mentoring junior marketing professionals or leading campaign execution.
Industry Alignment
Experience in one or more of the following sectors will be strongly preferred:
a) Tax and Accounting Services
b) Professional Services
c) Financial Services and Fintech
d) Tax-Tech or Accounting-Tech
e) Regulatory and Compliance Services
f) Business Advisory
g) Legal and other High-Value Professional Services
The candidate should demonstrate the ability to understand the credibility requirements, customer behaviour and marketing dynamics of a professional-services organisation.
What We Are Looking For
We are looking for a senior marketing professional who can:
a) Think strategically while remaining technically hands-on.
b) Understand markets, customers and digital demand.
c) Analyse complex marketing data and identify meaningful patterns.
d) Develop sophisticated paid-media and search-marketing strategies.
e) Understand modern advertising technology and marketing measurement.
f) Navigate complex advertising-platform environments.
g) Improve lead quality while supporting scalable marketing growth.
h) Translate business feedback into better marketing decisions.
i) Guide and develop junior marketing resources.
j) Continuously improve marketing efficiency and ROI.
Success Metrics
The role will be evaluated using a balanced set of marketing-performance indicators, including:
a) Quality and relevance of marketing-generated leads
b) Qualified lead volume and quality trends
c) Cost efficiency of marketing programmes
d) Performance of strategically important paid-media campaigns
e) Digital visibility across relevant market categories
f) Organic search growth and commercially relevant enquiries
g) Campaign stability and policy compliance
h) Marketing analytics and measurement quality
i) Effectiveness of marketing strategy and execution
j) Marketing ROI based on downstream business feedback
Raw lead volume alone will not be treated as the primary measure of marketing success.
The objective is to build a high-performing, data-driven and scalable digital marketing function capable of supporting the organisation's long-term growth while maintaining its professional and premium market positioning.
Click on Apply to know more.