The Whiteboard
Website:
thewhiteboard.co.in
Company:
https://www.linkedin.com/company/the-whiteboard
Seniority: Director
Industries: Professional Training and Coaching
Job details:
Role : Associate Director-Business Development Strategic Alliances (Europe Market)
Location : Bangalore
Experience : 12-18 Years
Role Summary
We are seeking an experienced and strategic Associate Director – Business Development & Strategic Alliances to lead the Business Development function and drive sustainable business growth through new customer acquisition, strategic partnerships, and alliance-led opportunities. The role will be responsible for managing the overall BD organization, establishing and nurturing non-SAP alliance partnerships, and building a high-performing team focused on generating qualified pipeline and supporting revenue growth.
The incumbent will play a key role in identifying new market opportunities, developing partner ecosystems, and executing go-to-market initiatives that increase market presence and business impact. This position requires strong leadership, relationship management, and commercial acumen, along with the ability to collaborate effectively across Sales, Marketing, Pre-Sales, and Delivery functions to accelerate growth.
Key Responsibilities
- Lead and manage the Business Development function, including strategy, planning, execution, and operational governance.
- Build, mentor, and develop a high-performing Business Development team, ensuring achievement of pipeline and growth targets.
- Establish, expand, and manage strategic non-SAP alliances and partner relationships to drive incremental business opportunities.
- Develop alliance-led go-to-market programs and joint business plans with ecosystem partners.
- Drive qualified pipeline generation through outbound prospecting, strategic partnerships, referrals, and market development initiatives.
- Monitor and improve lead generation effectiveness, conversion metrics, pipeline velocity, and business development efficiency.
- Collaborate with Sales and Marketing teams to align demand generation initiatives with growth objectives.
- Provide regular pipeline forecasting, performance reporting, and market insights to leadership.
- Represent the organization at partner engagements, industry forums, and customer events to strengthen market positioning.
- Identify emerging market trends, competitive opportunities, and partnership models that support business expansion.
Key Performance Indicators (KPIs)
Primary KPI
- Alliance-Sourced Pipeline Generation
- Revenue pipeline generated through strategic alliance partnerships.
- Number and quality of opportunities created through partner channels.
- Contribution of alliance-led engagements to overall business growth.
Secondary KPI
- Business Development Team Performance
- Qualified pipeline creation against targets.
- Lead-to-opportunity conversion effectiveness.
- BD productivity, team utilization, and performance achievement.
- Consistent execution of growth and demand generation objectives.
Experience & Qualifications
- 12–18+ years of experience in Business Development, Strategic Partnerships, Alliance Management, Sales, or related functions.
- Proven track record of building and leading successful Business Development teams.
- Demonstrated experience in developing strategic partnerships and driving measurable pipeline growth.
- Strong executive stakeholder management, negotiation, and relationship-building skills.
- Experience in technology services, consulting, SaaS, cloud, or digital transformation environments is preferred.
- MBA or equivalent business qualification is desirable.
Competencies
- Strategic Leadership
- Alliance & Ecosystem Management
- Business Growth Orientation
- Team Development & Coaching
- Executive Communication
- Commercial Acumen
- Cross-Functional Collaboration
- Data-Driven Decision Making
- Market Expansion & Opportunity Identification
Suitable Candidates can share the resume to my mail ID priya.dharshini@thewhiteboard.co.in for an immediate response.
Regards,
Priyadharshini.C
The Whiteboard
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