NVT QUALITY LIFESTYLE PROJECTS PRIVATE LIMITED
Seniority: Mid-Senior level
Job details:
NVT Quality Lifestyle is looking for a Marketing Manager to drive end-to-end marketing for new residential projects, with a strong focus on Go-to-Market (GTM) Strategy and Experiential, Event Marketing. The role will be responsible for taking projects to market with a differentiated positioning and executing a strong CP and Customer Engagement Calendar to drive visibility, engagement and business outcomes.
Key Responsibilities:
GTM Strategy & Project Marketing
· Lead the end-to-end GTM strategy for new projects, aligned with project positioning, target audience, sales objectives and launch timelines.
· Drive competition landscaping, USP finalisation and brand positioning to establish a differentiated market proposition.
· Develop the overall project marketing strategy and plan, covering launch, sustained marketing and demand-generation phases.
· Own marketing budgets and ensure effective planning, allocation and execution.
Experiential & Event Marketing – CP & Customer
· Own and drive the annual CP and Customer Event Calendar across projects.
· Conceptualise and execute high-impact CP events, customer events, engagement programmes, project launches and experiential initiatives.
· Develop differentiated experiences that strengthen CP relationships, customer engagement, project visibility and brand affinity.
· Plan and execute regular CP engagement programmes to support sales and channel relationships.
· Standardise and continuously enhance the NVT Site Experience across projects.
· Drive the Experience Centre at the Marketing Office, ensuring a compelling and consistent project experience.
Brand Communication & Engagement
· Translate the GTM strategy and project positioning into integrated brand communication and content across relevant touchpoints.
· Ensure consistency with NVT Corporate Brand Guidelines across all project marketing and communication.
· Drive project visibility and engagement across digital, physical, on-ground and relevant B2C/B2B platforms.
Sales, Pre-Sales & CRM Support
· Conduct regular Pre-Sales audits to ensure marketing readiness, communication consistency and adherence to defined standards.
· Work closely with Sales, Pre-Sales and CRM teams to strengthen the customer journey and support conversion.
· Identify gaps in the marketing-to-sales funnel and recommend corrective actions.
Marketing Performance, MIS & ROI
· Track marketing spends, campaign performance, lead generation and ROI against approved plans.
· Benchmark marketing performance against industry ROI benchmarks and continuously identify opportunities to improve efficiency.
· Prepare regular MIS, marketing performance and ROI reports for the Marketing Head and management.
Stakeholder & Agency Management
· Collaborate closely with Sales, Pre-Sales, CRM, Project teams and Leadership to ensure seamless GTM and marketing execution.
· Manage creative, digital, media, event and experiential agencies/vendors to deliver quality outputs within timelines and budgets.
Key Skills & Experience:
· MBA in Marketing / related discipline with 5–7 years of experience in Real Estate Marketing, preferably residential.
· Strong hands-on experience in GTM Strategy, Project Marketing and Brand Positioning.
· Proven expertise in Experiential & Event Marketing, particularly CP-focused and Customer Events.
· Strong ability to develop and manage an annual CP & Customer Engagement Calendar.
· Strong understanding of marketing ROI, MIS, budgets and performance reporting.
· Excellent stakeholder, agency and cross-functional management skills.
· Strong strategic thinking with a high degree of execution ownership.
Success in the role:
Success will be measured by the ability to develop and execute effective GTM strategies, create differentiated project launches, build strong CP and customer engagement through a robust event calendar, deliver premium project experiences, and achieve marketing ROI at or above industry benchmarks.
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