Website:
bodycraft.co.in
Job details:
About the role:
This role will own the development and execution of marketing strategy across Brand Management, Content Marketing, Influencer & Creative Strategy, Performance Marketing, Events & Activations, and Communications (internal and external). It offers a rare opportunity to build a legacy consumer brand out of Bangalore, shaping how it shows up across every channel and touchpoint.
Roles and Responsibilities:
Brand & Strategy
• Translate brand strategy into actionable plans, brand positioning, and go-to-market strategies.
• Strengthen brand identity and positioning across online and offline channels for the salon and clinic division.
• Maintain brand consistency across all external and internal creatives and communications.
Content, Creative & Influencer Marketing
• Lead ATL, BTL, customer research, content & creatives, and social media strategy end-to-end.
• Own the creative strategy — from concept and storytelling to production — ensuring every asset is on-
brand, distinctive, and high-impact.
• Build and scale an influencer marketing engine: identify and onboard the right creator partners, structure
collaborations, and track ROI on influencer spends.
• Create and manage customer research and promotional collateral to establish and maintain product
branding.
Performance Marketing & Analytics
• Apply the fundamentals of performance marketing across paid social, search, and programmatic channels to drive measurable growth alongside brand-building efforts.
• Define and track budgets, targeting, and creative testing for performance campaigns in partnership with
media/agency teams.
• Develop best practices, define KPIs, and track them to manage marketing success.
• Analyse campaign performance data to drive continuous improvement and hypothesis-led testing of new
concepts.
Communications & External Relationships
• Handle external media relationships, PR, and agency partnerships.
• Plan and execute events and brand activations that deepen customer engagement and brand recall.
Required Skills
• 5–8 years of experience in Brand Management and Consumer Marketing, with a proven track record of
creating and executing successful marketing plans.
• Solid understanding of promotion and media planning — both grassroots and across major mediums, with a strong emphasis on digital.
• Working knowledge of performance marketing fundamentals — paid social, search, and campaign
optimisation basics.
• Hands-on experience running or scaling influencer marketing programs, including partner selection and ROI tracking.
• Expertise in the creative and production process for traditional and digital materials, including video and
audio.
• Experience managing content, media, PR, and brand campaign calendars.
• Track record of building marketing experiences across display, social, mobile, online, and mass media.
Desired Skills
• Superior communication and interpersonal skills.
• Dynamic leadership and people-management skills.
• Ability to thrive in an unstructured, agile work environment.
• Excellent innovative, creative, and strategic planning skills, with a track record of driving revenue growth
through marketing.
• A go-getter with a positive, ownership-driven attitude.
Click on Apply to know more.
