Interview Kickstart
Website:
interviewkickstart.com
Seniority: Mid-Senior level
Industries: Professional Training and Coaching
Job details:
What does the role entail?
One of our key priorities is to scale performance marketing and significantly increase
high-quality lead generation and revenue. To achieve this, we're looking for a sharp, creative,
and highly analytical performance marketer with deep expertise in Meta Ads (Facebook &
Instagram). The ideal candidate has a proven track record of scaling campaigns through
creative testing, audience strategy, and performance optimization, while bringing working
knowledge of other paid acquisition channels
Responsibilities
● Own the strategy, execution, and optimization of Meta Ads campaigns across the entire funnel.
● Develop and execute a creative testing roadmap, partnering closely with designers and content teams to continuously improve campaign performance.
● Identify trends and insights to optimize campaign performance, budgets, and audience strategies.
● Run structured experiments across creatives, audiences, bidding strategies, placements, and landing pages to unlock growth opportunities.
● Analyze campaign and funnel performance to improve KPIs such as CPL, CPA, ROAS, conversion rates, and revenue.
● Demonstrate the ability to think strategically while also executing campaigns hands-on.
● Build performance dashboards and communicate actionable insights—not just reporting metrics.
● Collaborate with cross-functional teams including Product, Sales, and Creative to improve acquisition efficiency.
● Contribute to expansion across other paid channels (Google, LinkedIn, Reddit, TikTok, etc.) where applicable.
What would excite you?
● Complete ownership; there is minimal management and extreme autonomy
● High pedigree, high caliber team.
● Contribute directly to the success of the business & the top-line impact
● Top-of-the-line compensation
What would excite us?
● 6+ years of hands-on experience managing Meta Ads at scale, preferably in lead generation or high-growth businesses.
● Proven experience scaling profitable Meta campaigns through strong creative strategy, audience segmentation, and performance optimization.
● Deep understanding of Meta Ads Manager, Meta Pixel, Conversion API, attribution, and campaign measurement.
● Strong experience optimizing campaigns using funnel metrics such as CPL, CPA, CAC, ROAS, and revenue.
● Experience running high-velocity creative experiments and interpreting data to drive decisions.
● Working knowledge of at least one additional paid acquisition platform such as Google Ads or LinkedIn Ads is preferred.
● Exposure to channels such as TikTok, Reddit, Quora, or other emerging platforms is a plus.
● Highly analytical with expertise in experimentation, reporting, and translating insights into business impact.
● Strong understanding of landing page optimization and conversion rate optimization (CRO).
● Excellent written communication and stakeholder management skills.
● Experience hiring, mentoring, or leading a performance marketing team is a plus.
Click on Apply to know more.
