PIC TREE PVT LTD
Website:
pictree.in
Job details:
Performance Marketing Executive – E-commerce Marketplaces
Location: Bengaluru
Experience: 4–12 Years
Employment Type: Full-Time
About the Role
We are looking for a highly analytical and data-driven Performance Marketing Executive – E-commerce Marketplaces with strong hands-on expertise in Amazon Advertising, Amazon Global marketplaces (UAE & US), and Amazon Vendor Central.
The ideal candidate will have experience managing and optimizing marketplace advertising campaigns across Amazon India, Amazon UAE, and Amazon US, along with exposure to Amazon Vendor Central advertising and retail operations.
The role will also involve managing performance marketing activities across key Indian marketplaces including Amazon, Flipkart, and FirstCry.
The candidate should have strong expertise in marketplace advertising, campaign optimization, catalog management, product visibility, inventory coordination, reporting, and marketplace growth.
Key ResponsibilitiesAmazon Global & Vendor Central – Specialized Responsibilities
· Plan, execute, manage, and optimize advertising campaigns across Amazon India, Amazon UAE, and Amazon US.
· Manage campaigns specifically for Amazon UAE and Amazon US marketplaces.
· Hands-on experience with Amazon Vendor Central and Vendor Central advertising/campaign management.
· Manage and optimize Sponsored Products, Sponsored Brands, Sponsored Display, Brand Store campaigns, and Amazon DSP, wherever applicable.
· Develop marketplace-specific advertising strategies based on country, competition, category trends, search behavior, seasonality, and customer demand.
· Manage keyword targeting, product targeting, category targeting, competitor targeting, and audience-based campaigns.
· Optimize bids, budgets, placements, search terms, targeting strategies, and campaign structures to improve profitability.
· Manage both branded and non-branded keyword strategies across Amazon marketplaces.
· Analyze Amazon Search Term Reports, Advertising Reports, Business Reports, Vendor Central reports, and other marketplace data.
· Monitor and optimize ACOS, TACOS, ROAS, CPC, CTR, Conversion Rate, NTB Sales, organic ranking, and overall marketplace profitability.
· Identify opportunities to improve organic sales through coordinated advertising and listing optimization strategies.
· Support Amazon UAE and Amazon US product launches, keyword research, competitor analysis, and market-entry campaigns.
· Work closely with Amazon account managers, Vendor Managers, advertising teams, and support teams.
· Support planning and execution of major Amazon promotional and seasonal sales events.
· Analyze campaign performance across Amazon India, UAE, and US and recommend budget allocation based on marketplace potential and profitability.
Marketplace Advertising & Performance Marketing
· Plan, execute, and optimize advertising campaigns across Amazon, Flipkart, and FirstCry.
· Create and optimize marketplace advertising campaigns to improve visibility, sales, and ROAS.
· Develop campaign strategies based on product category, competition, seasonality, business objectives, and inventory availability.
· Continuously monitor advertising performance and make data-driven optimization decisions.
· Manage advertising budgets and ensure efficient utilization of marketing spend.
· Identify underperforming campaigns and implement corrective actions.
· Scale high-performing products and campaigns while maintaining profitability.
Campaign Analysis & Reporting
· Track key performance metrics including:
o ROAS
o ACOS
o TACOS
o CTR
o CPC
o Conversion Rate
o Advertising Sales
o Organic Sales
o Total Marketplace Revenue
o New-to-Brand Sales
o Product Ranking
o Advertising Contribution
· Prepare daily, weekly, monthly, and marketplace-wise performance reports.
· Analyze ASIN-level, SKU-level, campaign-level, keyword-level, and marketplace-level performance.
· Perform variance analysis against targets, budgets, previous periods, and forecasts.
· Identify growth opportunities based on campaign, keyword, competitor, category, and customer-search data.
· Present actionable insights and recommendations to management.
· Develop dashboards for monitoring marketplace advertising and sales performance.
E-commerce Operations & Catalog Management
· Create, manage, and optimize product listings across Amazon, Flipkart, and FirstCry.
· Manage and optimize listings for Amazon UAE and Amazon US where applicable.
· Optimize product titles, bullet points, descriptions, backend search terms, keywords, images, attributes, and A+ Content.
· Support Amazon Brand Stores, A+ Content, Premium A+ Content, and Brand Registry-related activities.
· Ensure listings follow marketplace-specific SEO and content guidelines.
· Monitor catalog health and identify suppressed, inactive, blocked, or incomplete listings.
· Resolve listing-related and catalog-related issues through marketplace support teams.
· Coordinate new product launches and listing updates across Indian and international Amazon marketplaces.
· Perform competitor benchmarking for content, pricing, ratings, positioning, keywords, and advertising.
Amazon Vendor Central & Retail Operations
· Manage and monitor activities related to Amazon Vendor Central.
· Review Vendor Central sales, traffic, inventory, catalog, and operational reports.
· Coordinate catalog updates, product content, pricing, availability, and promotional activities.
· Support Vendor Central purchase order and inventory coordination with internal operations teams.
· Work with Amazon Vendor Managers and support teams to resolve catalog, operational, advertising, and availability issues.
· Monitor ASIN availability and retail readiness before launching advertising campaigns.
· Coordinate advertising strategy with Vendor Central inventory and sales planning.
· Support promotional planning, deals, coupons, and event participation within Amazon Vendor Central.
Inventory & Marketplace Coordination
· Monitor inventory levels across Amazon FBA, Amazon Vendor Central, Flipkart FBF, FirstCry, and other applicable fulfillment models.
· Coordinate with warehouse, procurement, and operations teams to minimize stock-outs and overstock situations.
· Support inventory planning
· Ensure sufficient inventory availability for high-performing and highly advertised products.
· Coordinate marketplace stock requirements before major promotional events.
· Work closely with marketplace account managers and support teams to resolve operational issues.
Marketplace Growth & Optimization
· Conduct extensive keyword research and search-term analysis.
· Perform competitor advertising and marketplace analysis.
· Identify opportunities to improve organic product ranking and share of voice.
· Develop strategies for improving product visibility, traffic, conversion, and marketplace revenue.
· Support promotional campaigns, deals, coupons, price promotions, and seasonal marketplace events.
· Identify hero SKUs and develop strategies to scale their marketplace contribution.
· Monitor marketplace trends, advertising updates, competitor movements, and customer search behavior.
· Stay updated with Amazon Advertising, Vendor Central, Seller Central, Flipkart, and FirstCry policies and best practices.
Required Skills & Qualifications
· 4–12 years of experience in Performance Marketing, Marketplace Advertising, E-commerce Marketplace Management, or a related role.
· Strong hands-on experience managing Amazon Advertising campaigns.
· Demonstrated experience with Amazon UAE and Amazon US marketplaces.
· Hands-on experience with Amazon Vendor Central is highly preferred.
· Strong understanding of Amazon Seller Central and Vendor Central.
· Experience managing Sponsored Products, Sponsored Brands, Sponsored Display, and other Amazon advertising formats.
· Amazon DSP campaign exposure will be an added advantage.
· Hands-on experience with Flipkart Ads and marketplace advertising.
· Experience managing and optimizing products on FirstCry will be an advantage.
· Strong understanding of marketplace listing and catalog optimization.
· Strong knowledge of marketplace metrics including ACOS, TACOS, ROAS, CTR, CPC, Conversion Rate, and Organic Ranking.
· Experience managing significant marketplace advertising budgets.
· Strong analytical and numerical skills.
· Advanced proficiency in Microsoft Excel, including Pivot Tables, VLOOKUP/XLOOKUP, formulas, data analysis, and reporting.
· Ability to analyze large datasets and convert findings into actionable business recommendations.
· Strong communication, coordination, and problem-solving abilities.
Preferred Skills
· Experience managing advertising campaigns across Amazon India, Amazon UAE, and Amazon US.
· Experience handling Amazon Vendor Central advertising and retail operations.
· Knowledge of Amazon Brand Analytics and Search Query Performance.
· Knowledge of Amazon DSP and audience-based advertising.
· Experience with Flipkart and FirstCry marketplace operations and advertising.
· Knowledge of Amazon FBA, Vendor Central inventory management, Flipkart FBF, and marketplace fulfillment operations.
o Similar marketplace analytics and advertising platforms
· Basic understanding of Shopify, Google Analytics, Google Ads, and Meta Ads.
· Experience working with ERP or inventory management systems such as Unicommerce, EasyEcom, Vinculum, or similar platforms.
· Experience working with D2C, consumer electronics, baby products, fashion, FMCG, or other e-commerce-driven brands will be an advantage.
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