Siemens Healthineers
Website:
siemens-healthineers.com
Company:
https://www.linkedin.com/company/siemens-healthineers
Industries: Medical Equipment Manufacturing, Hospitals and Health Care, and Biotechnology Research
Job details:
Purpose: To lead clinical marketing strategies, messaging, and product positioning for CT imaging systems by combining deep clinical knowledge with marketing expertise.
Justification: Drive new CT product launches, create clinical value propositions for healthcare providers, support sales teams with scientific and clinical proof points, and expand market share in the advanced computed tomography segment.
Key Responsibilities: Clinical Positioning: Translate complex CT technical features and clinical data into clear marketing messages and sales collateral.
Product Launches: Lead the go-to-market clinical strategy for new CT hardware and software updates.
KOL Management: Build and maintain relationships with Key Opinion Leaders (KOLs), radiologists, and clinical researchers to advocate for the CT portfolio.
Sales Enablement: Train regional sales teams on clinical benefits, competitive differentiation, and clinical evidence.
Market Research: Monitor competitor CT technology trends, clinical trials, and customer feedback to guide product positioning in India
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