Ultraviolette Automotive
Website:
ultraviolette.com
Job details:
About Organization: Join the Charge. Create the Future.
At Ultraviolette, we're more than a company—we’re a movement. A movement that's pushing the boundaries of what's possible in electric mobility. From engineering India’s Fastest Motorcycle to designing The World’s Most Advanced Electric Scooter, we thrive on innovation, audacity, and the relentless pursuit of performance.
We’re a diverse team of trailblazers, engineers, designers, creatives and visionaries—united by a shared obsession: to craft machines that are not only sustainable but exhilarating. Here, radical design meets intelligent technology, and every line of code or bolt of hardware brings us closer to reshaping the future of mobility.
Our mission is to accelerate the evolution of mobility across the globe - and we’re just getting started.
If you're driven by purpose, inspired by possibility, and ready to build something that truly matters, Ultraviolette is the place where your ambition becomes impact. Let's create the future—together.
Job responsibilities:
Market Strategy Development & Execution:
- Design and implement comprehensive marketing strategies for the 2-wheeler EV segment in international markets, focusing on growth, market penetration, and brand awareness.
- Analyse market trends, customer behaviour, and competitor activity in target regions to identify opportunities and tailor strategies for specific markets.
- Develop marketing campaigns that resonate with local cultural, economic, and regulatory contexts to increase adoption of electric two-wheelers.
Product Positioning & Branding:
- Drive the creation of compelling product positioning and brand messaging tailored for international markets, focusing on the sustainability, innovation, and cost-efficiency of electric two-wheelers.
- Collaborate with product teams to ensure marketing strategies align with product features, benefits, and unique selling propositions.
- Ensure consistency in brand messaging across all international campaigns, aligning with the overall corporate vision.
International Campaign Management:
- Plan, execute, and optimize 360-degree marketing campaigns, including digital advertising, social media engagement, influencer partnerships, events, and PR initiatives.
- Oversee global product launch campaigns, working with local marketing teams to ensure successful execution in different regions.
- Leverage both online and offline marketing channels to maximize visibility and drive customer engagement.
Market Research & Competitive Analysis:
- Conduct regular market research to stay informed about evolving consumer preferences, competitive landscape, and emerging trends in the electric vehicle industry.
- Perform competitor analysis to identify opportunities for differentiation, product innovation, and brand positioning.
- Gather consumer insights to guide product development, communication strategies, and marketing decisions.
Strategic Partnerships & Collaborations:
- Establish and maintain relationships with key international stakeholders such as distributors, dealers, local influencers, media, and government bodies to drive market growth.
- Explore and negotiate partnerships with local entities (e.g., retailers, charging station providers) to enhance product accessibility and customer experience.
Budget Management & ROI Analysis:
- Manage marketing budgets efficiently to ensure optimal allocation of resources across different channels and campaigns.
- Track and analyse key performance indicators (KPIs) to measure the effectiveness of marketing efforts, ensuring maximum ROI.
- Provide regular reports and updates to senior management on campaign performance, insights, and recommendations.
Team Collaboration:
- Work closely with cross-functional teams including sales, product, technical, and finance to align marketing efforts with overall business goals.
Education:
- Master’s degree in Business Management, Marketing, Sales or international business
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