Purplle.com
Website:
purplle.com
Company:
https://www.linkedin.com/company/purplle-com
Seniority: Not Applicable
Industries: Technology, Information and Internet
Job details:
Job Overview
We are seeking a highly creative and experienced Senior Graphic Designer to lead and execute visual communication for our fast-growing e-commerce brand specializing in skincare and makeup. You will play a pivotal role in shaping the brand's visual identity across all platforms, driving design innovation while ensuring aesthetic consistency and commercial appeal.
Key Responsibilities
Creative Execution
- Design visually appealing creatives for campaigns, product launches, offers, and seasonal promotions.
- Ensure consistency of brand identity across all digital touchpoints.
- Adapt existing campaign concepts into multiple platform-ready formats.
E-commerce & Performance Creatives
- Create banners, landing page assets, marketplace creatives, and website visuals.
- Design engaging creatives for social media ads, emailers, CRM campaigns, and app/web promotions.
- Support performance marketing teams with conversion-focused creatives.
Team Collaboration
- Work closely with the brand, marketing, and platform teams to ensure timely delivery of creatives.
- Coordinate with different teams
- Incorporate feedback efficiently while maintaining design quality.
Trend & Market Awareness
- Stay updated with beauty, fashion, and social media design trends.
- Research competitor creatives and contribute fresh visual ideas.
- Experiment with new design styles and formats relevant to beauty consumers.
Required Skills & Qualifications
- Bachelor’s degree in Graphic Design, Communication Design, Fine Arts, or a related field.
- 1 year of graphic design experience, preferably in beauty, fashion, lifestyle, or e-commerce.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); basic knowledge of After Effects or Premiere Pro is a plus.
- Strong understanding of typography, color theory, layouts, and visual hierarchy.
- Experience designing for digital platforms and e-commerce marketplaces such as Amazon, Flipkart, Nykaa, etc. is preferred.
- Ability to manage multiple projects and work in a fast-paced environment.
- Good communication and collaboration skills.
- Basic knowledge and understanding of AI generative tools such as ChatGPT, Midjourney, Gemini, etc
About Company
Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.
Click on Apply to know more.
