Purplle.com
Website:
purplle.com
Company:
https://www.linkedin.com/company/purplle-com
Seniority: Not Applicable
Industries: Technology, Information and Internet
Job details:
Design Executive — Content & Performance Marketing
Purplle.com | Mumbai (On-site) | 1–2 Years Experience
We're looking for a Design Executive to join our Content & Performance Marketing team. You'll be creating video ads, static creatives, and visual content that drives real, measurable results — not vanity metrics.
This role sits at the intersection of design and performance. Every static you make gets hook-tested. Every video you cut gets measured on CTR, CPC, and conversions. If you care about whether your work actually performs — not just whether it looks good — this is for you.
What You'll Do
- Create short-form video content (15–30 sec) for Meta and Google ad campaigns — cutting, editing, resizing, and optimizing blogger/creator content for different platforms and formats
- Design static ad creatives for hook testing and scaled campaigns across multiple product categories and geographies
- Work with AI-powered video and design tools (Higgs field, Runway, Canva AI, etc.) to increase production speed without compromising quality
- Produce sale-specific content — banners, promotional statics, and video assets for high-intensity sale periods
- Take structured briefs and deliver finished assets within tight turnarounds — you'll be working on multiple products and geographies simultaneously
- Resize and reformat content across platforms (Instagram Reels, Meta Ads, Google Ads, YouTube Shorts) with the right specs, safe zones, and aspect ratios
What We're Looking For
- 1–2 years of experience in video editing and/or graphic design — preferably in D2C, e-commerce, beauty, or performance marketing
- Strong proficiency in video editing tools — Final Cut Pro, Adobe Premiere,
- Working knowledge of Photoshop for static creatives (layer management, text overlays, product compositing)
- Exposure to AI-powered creative tools (Higgs field, Runway, Pika, Midjourney, Canva AI, or similar) — or a strong willingness to learn fast
- Understanding of platform specs and formats for Meta, Google, Instagram, and YouTube
- Ability to work from briefs — you'll receive clear direction on hook, product, and geography; your job is to execute with speed and quality
- Comfort with volume — this isn't a one-creative-a-day role; you'll produce multiple assets daily across different products
Bonus (not Required)
- Experience creating beauty/skincare content specifically
- Familiarity with performance metrics (CTR, CPC) and how creative decisions impact ad performance
- Experience with motion graphics or basic animation
Why This Role
- You'll see the direct impact of your work — every creative gets tested and measured
- You'll work across 10+ product categories and 8+ regional markets
- You'll be part of a fast-moving team that runs 75+ live campaigns at any time
- You'll build skills at the intersection of creative and performance — one of the most in-demand profiles in Indian D2C right now
About Company
Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.
Click on Apply to know more.
