Ethinos
Website:
ethinos.com
Company:
https://www.linkedin.com/company/ethinos-digital-marketing
Seniority: Mid-Senior level
Industries: Advertising Services
Job details:
Senior B2B Paid Media (LinkedIn Ads)
Location: Bengaluru / Pune
Experience: 3–5 Years
Employment Type: Full-Time
We are looking for a Senior B2B Paid Media – LinkedIn Ads Specialist to lead and optimize performance-driven B2B campaigns, with a strong focus on LinkedIn Ads. The ideal candidate should have hands-on experience in B2B paid media, audience targeting, campaign strategy, lead quality optimization, and performance reporting.
The role requires someone who can translate business objectives into effective paid media strategies and drive measurable outcomes across the B2B marketing funnel.
Key Responsiblities
- Plan, execute, and optimize B2B paid media campaigns primarily across LinkedIn Ads, with exposure to Google Ads and other paid platforms.
- Develop LinkedIn campaign strategies based on target industries, personas, job functions, seniority, company size, geography, and account lists.
- Manage campaigns across Lead Generation, Website Conversions, Brand Awareness, Retargeting, and Account-Based Marketing (ABM).
- Build and manage audiences using Matched Audiences, Account Lists, Website Retargeting, and first-party data.
- Manage campaign budgets, bidding strategies, targeting, creatives, and conversion paths to maximize performance.
- Monitor and optimize campaigns based on CPL, CTR, CPC, conversion rate, MQLs, SQLs, lead quality, and pipeline contribution.
- Work closely with content, creative, sales, and client servicing teams to develop effective B2B campaign messaging and assets.
- Analyze campaign and CRM data to identify opportunities for improving lead quality and conversion through the funnel.
- Prepare performance reports and present actionable insights and recommendations to clients and internal stakeholders.
- Stay updated on LinkedIn Ads updates, B2B demand generation trends, ABM practices, and emerging paid media strategies.
Required Skills
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3–5 years of hands-on experience in Paid Media, with strong expertise in LinkedIn Ads, Google Ads, Meta Ads.
- Proven experience managing B2B paid media and lead-generation campaigns.
- Strong hands-on expertise in LinkedIn Campaign Manager, including campaign setup, audience targeting, budgeting, bidding, optimization, and reporting.
- Strong understanding of B2B audience targeting, ABM, persona-based targeting, retargeting, and demand generation.
- Experience with LinkedIn Lead Gen Forms, Matched Audiences, Website Retargeting, and Account Lists.
- Good working knowledge of Google Ads; experience with Meta Ads is an added advantage.
- Strong understanding of CPL, CPC, CTR, conversion rate, MQL, SQL, CAC, ROI/ROAS, and pipeline metrics.
- Ability to analyze CRM and campaign data and optimize campaigns based on lead quality and business outcomes, not just lead volume.
- Experience managing paid media budgets and driving measurable campaign performance.
- Strong analytical, communication, presentation, and stakeholder management skills.
- Experience working with B2B SaaS, Technology, BFSI, Professional Services, or Enterprise clients is an added advantage.
Click on Apply to know more.
