Flipkart
Website:
flipkart.com
Job details:
Flipkart Video Commerce
Senior Manager – Growth (SM1)
Full-Time | Bengaluru | Mid-Senior Level
Function
Video Commerce – Growth
Level
SM1 (Senior Manager)
Location
Bengaluru, India
Experience
4 – 6 years (post-MBA)
Education
MBA from Tier 1 institution
Reporting To
Head of Growth, Flipkart Video Commerce
About the Role
Flipkart Video Commerce is building India's largest live and short-video shopping destination, merging creator-led content with seamless commerce. As Senior Manager – Growth, you will own end-to-end acquisition and retention levers for Video Commerce, working at the intersection of creator growth, affiliate partnerships, and performance marketing.
This is a high-ownership, high-visibility role. You will operate with significant autonomy, drive cross-functional programs, and be accountable for measurable GMV and user growth outcomes across India's largest e-commerce platform.
Key Responsibilities
Growth Strategy & GTM
• Own the Video Commerce growth charter — user acquisition, creator supply growth, and monetisation funnels.
• Design and execute GTM playbooks for new content formats, live commerce events, and seasonal campaigns.
• Identify and size growth opportunities across creator tiers, categories, and geographies within India.
Creator & Influencer Programs
• Build and scale creator affiliate and performance programs; own creator onboarding, education, and retention.
• Drive creator supply across short-video and live formats; track activation, output quality, and downstream GMV contribution.
• Design content playbooks and CTA frameworks that translate creator content into measurable conversions.
Performance & Analytics
• Define and own growth KPIs: signups, activation rate, paid conversion, GMV, ROAS, and creator retention.
• Build attribution and measurement frameworks linking content performance to business outcomes.
• Run data-driven experiments; translate results into scalable playbooks and spend reallocation decisions.
Stakeholder Management & Cross-Functional Execution
• Work closely with Product, Marketing, Category, and Supply teams to align growth initiatives with platform priorities.
• Manage agency and creator partner relationships; lead performance reviews and quarterly business reviews.
• Present growth metrics and strategic recommendations to senior leadership.
What We're Looking For
Must-Have
• 4–6 years of experience in growth, creator/influencer marketing, performance marketing, or related domains.
• MBA from a Tier 1 institution
• Demonstrated track record of owning acquisition or revenue targets and delivering measurable outcomes.
• Experience in creator commerce, affiliate programs, social commerce, or live/video commerce.
• Strong analytical orientation — comfortable with funnel metrics, attribution models, and A/B testing.
• Excellent stakeholder management skills; experience working cross-functionally in a fast-paced environment.
Good to Have
• Prior experience at a high-growth consumer internet, e-commerce, or creator economy company.
• Exposure to building programs from 0→1 in a new market or category.
• Familiarity with CRM, creator management platforms, or performance marketing tools.
• Experience managing or mentoring small cross-functional teams.
Click on Apply to know more.
