Wipro
Website:
wipro.com
Company:
https://www.linkedin.com/company/wipro
Seniority: Not Applicable
Industries: IT Services and IT Consulting
Job details:
Job description:
About the role:
As Senior Marketing Manager – Sector Growth, Tech New Age, you will play a pivotal role in accelerating pipeline and revenue growth for Wipro’s Tech New Age portfolio across the Americas. This role is focused on growth marketing, spanning demand generation, account-based marketing (ABM), and large deal pursuit marketing for emerging and platform-led technology domains such as AI/GenAI, software and physical AI, data and analytics platforms, cloud, digital ecosystems, and Big Tech–led innovation.
You will work at the intersection of business strategy, sales execution, and digital-first marketing, partnering closely with senior business leaders, account executives, solution teams, and ecosystem partners to source, shape, and win high-value transformation deals. This is a senior, hands-on role that combines strategic leadership with strong execution ownership, supporting the Sector Marketing Head while independently driving programs that influence pipeline, deal velocity, and win rates.
K͏ey Outcomes:
- Build and execute a scalable growth marketing engine for Tech New Age offerings
- Influence pipeline creation, deal acceleration, and revenue growth
- Strengthen Wipro’s Tech New Age brand and thought leadership across the Americas
- Enable sales and account teams with differentiated narratives, programs, and engagement models
K͏ey Responsibilities:
- Growth, ABM & Pipeline Impact
• Design and execute digital-first, outcome-led growth marketing programs that drive mindshare, demand, and qualified pipeline across Tech New Age accounts.
• Lead account-based marketing (ABM) for priority hunting and expansion accounts, strengthening buyer relationships, improving deal velocity, and growing share of wallet.
• Own and execute large deal and proactive pursuit marketing, partnering with deal teams to influence opportunity strategy, differentiation, and client preference. - Tech New Age Brand & Thought Leadership
• Build Wipro’s Tech New Age brand presence through thought leadership, executive visibility, analyst engagement, and high-impact content and solution marketing.
• Lead Wipro’s presence at AI-, platform-, and innovation-led forums, including GenAI, technology ecosystem, and developer-focused events.
• Develop bold, outcome-driven narratives that position Wipro as a trusted partner for next-generation technology transformation. - Partner & Ecosystem Marketing
• Work closely with Wipro’s partner and hyperscaler ecosystem to design and execute joint marketing programs across awareness, demand generation, and deal pursuits.
• Activate partner-led campaigns and co-marketing plays aligned to Tech New Age growth priorities. - Execution Excellence & Collaboration
• Collaborate with sector leadership, business teams, sales, solution leaders, and global marketing teams to translate growth priorities into high-impact programs.
• Manage agencies and specialist teams to deliver integrated, multi-channel marketing programs spanning website, email, social, digital media, ABM platforms, and events.
• Track performance rigorously, analyzing data, generating insights, optimizing execution, and clearly communicating impact and ROI.
• Manage budgets, project plans, and cross-functional execution with strong operational discipline. - Leadership & Team Development
• Act as a connector and trusted partner across business, sales, marketing, and partner teams.
Required Experience:
- 12+ years of progressive B2B / IT services marketing experience, with at least 5+ years in demand generation, ABM, and/or marketing program management.
- Proven experience building and executing integrated growth marketing programs for an IT services or B2B technology organization.
- Demonstrated success in large deal and proactive pursuit marketing, supporting complex, high-value sales motions.
- Strong experience with digital marketing strategy and execution, including ad-tech, landing pages, analytics, nurture programs, and always-on campaigns.
- Hands-on expertise with marketing automation and ABM platforms such as SFDC, Marketo, Demandbase, ITSMA frameworks, Adobe, and related tools.
- Experience planning and executing large, high-impact in-person and virtual events, managing end-to-end delivery and budgets.
- Exceptional written and verbal communication skills, with the ability to influence senior stakeholders and guide teams with clarity and confidence.
- Proven ability to operate effectively across global, cross-functional virtual teams and time zones.
͏Tech New Age Domain Expertise:
- Strong expertise in Tech New Age domains including AI/GenAI, data and analytics platforms, cloud, digital ecosystems, software and physical AI, and emerging technology services.
- Experience in traditional industry verticals is not required
Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions.
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