VMultiply Solutions
Website:
vmultiply.com
Job details:
Assistant Marketing Manager – Marketplace & Quick Commerce Growth
Department: Marketing
Reports to: Head of Marketing
Location: Bangalore
Experience: 5-7 years
Employment Type: Full-time
Social media - Instagram / Instagram
We're looking for someone to run performance marketing across our marketplaces (Amazon, Myntra, Nykaa, Flipkart) and quick commerce (Blinkit, Zepto, Swiggy Instamart), with a ₹3-5 Cr+ annual media
budget to manage. You'll spend most of your time in the numbers, figuring out what's working SKU by SKU and platform by platform, while working closely with Marketplace, Inventory, Creative and CX to get things fixed.
Key Responsibilities
1. Marketplace & Quick Commerce Media
∙Own performance marketing across Amazon, Myntra, Nykaa, Flipkart, Blinkit, Zepto, Swiggy
Instamart and other relevant platforms.
∙Plan, execute and optimise PLA, Sponsored Product, Search, Display and other retail media
formats.
∙Independently manage ₹3-5 Cr+ annual media budgets, with ownership of spends, GMV,
ROAS/ROI and growth.
∙Develop monthly and annual media plans and allocate budgets across platforms, categories
and SKUs based on business priorities.
∙Continuously optimise campaigns to improve visibility, traffic, conversion and overall media
efficiency.
∙Identify why campaigns are under-spending or under-performing and take corrective action.
∙Track search visibility, product ranking and share of search and identify opportunities to
improve discoverability.
∙Work closely with inventory and marketplace teams to ensure media investment is aligned
with stock availability, size depth and demand.
∙For quick commerce, manage performance at a city, cluster, dark-store and SKU level,
ensuring media is focused on locations and products where there is sufficient availability.
∙Evaluate offers, promotions, platform-funded opportunities and retail media placements based
on incremental sales and profitability.
∙Support launches across new platforms, cities and quick-commerce channels.
2.Product, Reviews & Conversion
∙Analyse SKU and category performance to understand what is driving or limiting conversion.
∙Identify whether performance issues are linked to pricing, offers, inventory, sizing, product
content or customer reviews.
∙Explore platform-compliant ways to improve ratings, review volume and quality, and work with
relevant teams to address recurring customer feedback.
∙Use customer behaviour and review insights to improve product pages and the overall
shopping journey.
∙Work with the wider team to ensure media, assortment, inventory, pricing and promotions are
working together rather than in isolation.
∙Identify opportunities to improve ratings and reviews, including exploring relevant platform-led
initiatives and working with internal teams to address recurring customer feedback.
3.Data & Analytics
∙Own regular performance reporting across marketplaces and quick commerce, tracking GMV,
spends, ROAS/ROI, CTR, CPC, conversion, product views, ATC and other relevant funnel
metrics.
∙Use Amazon Pi, Myntra and other platform analytics tools, along with relevant data shared by
marketplace and quick-commerce partners, to identify actionable insights.
∙Use customer, category, SKU and platform data to make decisions on media allocation,
assortment, inventory and promotions.
∙Work with platform partners to leverage category benchmarks, search trends, audience
insights and competitive intelligence.
∙Go beyond reporting numbers - clearly identify what is working, what isn't and what we should
do next.
4.Platform & Business Growth
∙Build strong relationships with marketplace and quick-commerce account teams and
proactively identify new growth opportunities.
∙Explore new advertising formats, high-impact placements and commercial opportunities that
can drive incremental sales.
∙Evaluate marketplace and quick-commerce investments based on incremental revenue,
profitability and long-term business value.
∙Stay updated on changes in retail media, platform capabilities, consumer behaviour and
category trends.
5.CRM & Customer Engagement
∙Work closely with marketplace and quick-commerce partners to identify and explore available
CRM and customer engagement channels such as push notifications, email, WhatsApp, in-
platform communication and targeted customer campaigns.
∙Identify opportunities to use these channels to drive product discovery, conversion, repeat
purchases and reactivation.
∙Coordinate with the internal Marketing/CRM team to ensure messaging across partner channels
is aligned with Carter’s campaigns and brand communication.
6.Cross-functional Working
∙Work closely with Marketing, Marketplace, Creative, Content, Inventory, Finance, Operations
and CX teams.
∙Ensure media plans are aligned with launches, inventory, pricing, promotions and overall
business targets.
∙Work with platform teams to resolve campaign, catalogue, inventory and visibility issues.
Click on Apply to know more.
