PULS Group
Website:
pulspower.com
Job details:
Company Name: PULS Power India Private Limited, Bangalore
Job Title: Assistant Manager - Marketing
Location: Bangalore
Job Type: Full-time
Department: Marketing
Reporting to: Managing Director
Experience: 5 + years
Education: Bachelor of Engineering in Electrical and Electronics Engineering or equivalent
Job Summary
We are looking for a creative and technically oriented marketing professional to strengthen PULS Power’s brand presence and support business growth in the Indian industrial market.
The role will focus on digital marketing, lead generation, technical content, customer engagement, events and exhibitions, while working closely with the Sales and Application Engineering teams.
Key Responsibilities
- Develop and implement marketing strategies for PULS products and solutions in India.
- Plan and execute digital campaigns (SEO, SEM, social media, email) to generate leads, enhance brand visibility and support sales conversion.
- Manage and continuously improve PULS Power India’s website, LinkedIn presence and other relevant digital channels to strengthen brand visibility and customer engagement.
- Organize and host webinars, technical workshops, and product demos for customers and partners.
- Manage PULS presence at trade fairs and expos (e.g., Automation Expo, Electronica India), including booth design and presentations.
- Create and maintain technical marketing content, including product presentations, brochures, case studies, blogs and other sales enablement materials, showcasing PULS innovations in power supply technology.
- Monitor market trends and competitor activities to refine marketing plans and identify new opportunities.
- Track and report marketing performance, including lead generation, campaign effectiveness and ROI, and provide regular updates to management.
- Build relationships with industry influencers, media, and strategic partners.
- Coordinate with the global PULS marketing team to align India marketing activities with global brand guidelines, campaigns and product communication.
Required Skills and Qualifications
- Bachelor’s degree in marketing, Electrical and Electronics Engineering.
- 5+ years of experience in marketing for electrical/electronic products, ideally in industrial power supply or automation.
- Strong technical understanding of power electronics, DIN rail power supplies, and industrial automation.
- Experience in conducting product and technical training for customers, distributors and channel partners, with the ability to support partner engagement and product adoption
- Creative mindset with proven ability to design impactful campaigns.
- Excellent communication and presentation skills for webinars and workshops.
- Proficiency in digital marketing tools (Google Ads, LinkedIn Campaign Manager, SEO tools).
- Experience in event management (trade shows, expos).
- Analytical skills for market research and campaign performance evaluation.
- Proficiency in English is essential. Knowledge of Hindi and the relevant regional language will be an advantage.
Preferred Skills
- Familiarity with DC/DC converters, DC-UPS, buffer modules, redundancy systems.
- Knowledge of CRM systems (Salesforce, HubSpot) and marketing automation tools.
- Experience in video content creation and social media engagement.
- Understanding of global marketing trends in electronics and energy sectors.
Compensation & Benefits
- The compensation will be aligned with the candidate’s experience, current compensation, technical expertise and demonstrated sales performance.
- Additional benefits will be as per PULS Power’s applicable policies.
Click on Apply to know more.
