Enrich
Website:
enrich.com
Company:
https://www.linkedin.com/company/enrich
Seniority: Mid-Senior level
Industries: Consumer Services
Job details:
Company Description Enrich is one of India’s leading salon chains, with over 100+ salons across major cities including Mumbai, Ahmedabad, Pune, Surat, Indore, Vadodara, and Bengaluru. The organization is dedicated to helping team members, customers, and beauty students look, feel, and become the best version of themselves through thoughtfully designed systems and services. Enrich also operates Enrich Academy, offering internationally accredited courses in hair, skin, makeup, nails, and salon management to develop skilled beauty professionals. The company has received multiple industry awards for salon excellence, digital marketing, retail performance, IT impact, and workplace practices, including recognition as one of the Best Workplaces for Women. Above all, Enrich is a people-focused environment where individuals support each other in reaching their full potential and delivering outstanding results for clients, students, and the broader Enrich community.
Role Description This full-time Digital Marketing Executive role is an on-site position based in Mumbai. The role involves planning and executing digital marketing campaigns across channels such as social media, search, email, and web to build brand awareness, drive engagement, and support salon and academy growth. The Digital Marketing Executive will be responsible for managing content calendars, coordinating with creative and operations teams, tracking campaign performance, and optimizing activities based on data and insights. Day-to-day tasks include monitoring online reputation, supporting promotions and events, collaborating on marketing materials, and ensuring consistent brand messaging across all digital touchpoints. The role also includes staying updated on digital trends in the beauty and wellness industry and recommending new initiatives to enhance Enrich’s online presence.
Qualifications
- Candidates should possess skills in digital marketing strategy, campaign planning, and online brand building.
- Candidates should possess skills in social media management, content creation, and community engagement.
- Candidates should possess skills in performance tracking, basic analytics, and reporting using digital marketing tools and platforms.
- Candidates should possess skills in copywriting, visual communication coordination, and maintaining consistent brand tone and messaging.
- Candidates should possess strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines.
- Relevant experience in digital marketing, preferably in beauty, wellness, retail, or consumer-facing brands, is beneficial.
- A bachelor’s degree in marketing, communications, business, or a related field is preferred.
- Comfort working on-site in Mumbai, collaborating with cross-functional teams, and adapting to a fast-paced, customer-centric environment is essential.
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