IDFC FIRST Bank
Website:
idfcfirstbank.com
Company:
https://www.linkedin.com/company/idfcfirstbank
Seniority: Not Applicable
Industries: Banking
Job details:
Job Requirements
Job Title: Portfolio Lead- Credit Cards
Place of Work: Mumbai
Function: Credit Cards
Job Purpose
The position will be responsible for owning, strategizing and managing CC portfolio & P&L for all CC variants within the Millennial & Secured segment as well as leading marketing communications and content strategy. Hold key marketing GTM verticals for new launches as well as manage product changes across elements
Primary Roles & Responsibilities
- Managing product positioning, work on increasing card spends/drive regular customer engagements
- Complete ownership of customer portfolio p&l metrics including spends, cross-sell and book growth
- Tracking and optimising the segment activation & usage for better profitability
- Lead interactions with marketing & campaign team to keep creating novel portfolio & customer engagement campaigns
- Lead risk management strategies for the segment & optimise portfolio health
- Designing go-to market strategies, enabling the appropriate communication
- Own P&L for all products for Segments
- Lead, guide and mentor team memers from respective verticals
Secondary Roles & Responsibilities
- Build strong relations with internal & external stakeholders
- Align closely with Customer Service to build and maintain a strong customer experience
- Evaluate & drive promotional plans to ensure that they are consistent with product line and segment’s strategic objective
Key Success
- Gain a deep understanding of customer experience, identify and fill gaps
- Act as a product evangelist understanding the segment awareness and build an awesome customer experience
- Drive and achieve the agreed business plan and P&L metrics though sales support and interventions
- P&L Profitability, Risk optimisation, Achievement of portfolio metrics
Educational Qualifications
MBA Marketing / Sales and Distribution / Finance
Experience
- 8+ Years in CC Portfolio/Marketing/Product/preferred mix of CC Product & Marketing experience
- BFSI
Click on Apply to know more.
