Gryd Co.
Company:
https://www.linkedin.com/company/gryd-co
Industries: Marketing Services
Job details:
Job Description
Brand Strategist & PR Manager
Position: Brand Strategist & PR Manager
Experience: 3-5 Years
Location : Pitampura (on site role)
About Us
At Gryd Co., we work with jewellery and lifestyle brands to build visually strong, culturally relevant, and high-performing brand identities — online and offline.
We're looking for a Brand Strategist & PR Manager, not a task-executor. Someone driven by vision and goals, who takes real ownership of outcomes, and who can lead a team forward rather than simply manage a list of deliverables. You'll independently own the full brand exposure strategy for premium accounts — setting the direction, not just following a brief.
PR is at the core of this role: building media relationships, securing press coverage, owning influencer and brand partnerships, and creating moments that put our clients in front of the right people, in the right rooms, through the right voices.
This is not a social media manager role. This is not a performance marketing role. This is for a strategist who knows how to build a brand's reputation and visibility from the ground up — through PR, offline activations, events, shoots, and influencer ecosystems — while keeping digital presence in sync.
This role requires someone who can think like a PR strategist, execute like a producer, communicate like a brand consultant, and lead like a founder — someone who treats every client's brand as if it were their own.
What We're Looking For
• A strategist first — someone who starts from the brand's vision and business goals.
• A true owner — comfortable being accountable for outcomes, not just activity; someone who says "I've got this" and means it.
• A leader — able to set direction for junior team members and cross-functional partners, unblock them, and raise the bar on their work.
• Someone energised by ambiguity — who can build a plan where none exists
Key Responsibilities
Vision, Strategy & Leadership
• Own the overarching brand marketing vision and plan for each client — integrating PR, social content, offline activation, influencer activity, and events into one cohesive, goal-driven calendar.
• Set clear goals for each account and lead the team toward them — translating brand ambition into an executable strategy.
• Mentor and guide junior team members, ensuring smooth coordination across design, content, influencer, PR, and production teams.
• Stay constantly updated with jewellery, fashion, luxury, lifestyle, and culture trends — online and offline — and translate them into forward-looking strategy.
PR & Media Relations
• Own end-to-end PR strategy and execution for clients — media outreach, press features, editorial placements, and journalist/editor relationship building.
• Identify and pitch relevant media opportunities across print, digital, and lifestyle publications.
• Build and maintain a strong, active network of media contacts, journalists, stylists, editors, and PR agencies.
• Develop press kits, brand narratives, and PR communications that accurately represent each brand's identity and positioning.
• Track PR coverage, share of voice, and media mentions — and report meaningfully on outcomes against goals.
Influencer Marketing
• Lead influencer outreach, negotiations, closures, and long-term relationship management.
• Identify the right creator profiles for each brand — across tiers, niches, and aesthetics — not just follower counts.
• Manage influencer collaborations end-to-end, from briefing and content review to posting and performance tracking.
• Build ongoing influencer communities for clients, not just one-off campaign tie-ups.
Offline Activation & Brand Events
• Plan, conceptualize, and execute offline brand activations — pop-ups, trunk shows, store launches, exhibitions, and retail moments.
• Own brand events end-to-end — from concept and venue/vendor coordination to guest curation, on-ground execution, and post-event content and PR capture.
• Use every offline moment as a PR and content opportunity — nothing happens in isolation.
Client & Account Ownership
• Independently manage client communication, account execution, and day-to-day servicing — as the strategic point of contact, not just an executor.
• Build strong client relationships and confidently handle feedback, coordination, and problem-solving.
Shoot Production
• Lead photoshoot and campaign-shoot scripting, moodboarding, planning, and on-ground production coordination.
• Create strong creative briefs for designers, photographers, MUAs, editors, and content teams.
Team & Workflow
• Use AI tools for ideation, scripting, trend research, content planning, and workflow efficiency.
Requirements
• 3–5 years of experience in PR, brand marketing, influencer marketing, or integrated marketing — with PR as a clear strength, not a side skill.
• A minimum 2 years of agency experience is mandatory.
• A demonstrated track record of owning outcomes and leading — whether a team, an account, or a project — end-to-end.
• A strong, existing network of media contacts, journalists, editors, stylists, and PR professionals is highly preferred.
• Strong experience handling jewellery, luxury, fashion, beauty, or lifestyle brands.
• Proven track record of securing media coverage, editorial features, and brand press placements.
• Proven experience planning and executing offline activations or brand events.
• Strong understanding of influencer ecosystems, content trends, and premium brand aesthetics across both digital and offline touchpoints.
• Proven ability to think in integrated campaigns and execute end-to-end — across PR, content, influencers, production, and events.
• Strong written communication skills — for pitching, press kits, brand narratives, and client-facing work.
• A strong ownership mindset with the ability to lead independently and drive a team forward in a fast-paced environment.
• Working knowledge of AI tools for modern content creation and workflow optimization.
Click on Apply to know more.