Asian Paints
Website:
asianpaints.com
Company:
https://www.linkedin.com/company/asian-paints
Seniority: Not Applicable
Industries: Manufacturing
Job details:
Location:
Mumbai, MH, IN
Areas of Work: International Job Id: 15306
External Job Description
Job Purpose:
Lead brand and product marketing for premium & luxury paint categories across GCC (UAE, Oman, Bahrain, Qatar) / South Asia (SriLanka, Bangladesh), shaping propositions that balance consumer insight, category growth, and regional market dynamics.
Translate consumer and competitive insights into product innovation, brand architecture, and differentiated market positioning.
Drive integrated campaigns and activations that strengthen brand equity, scale category relevance, and deliver measurable business outcomes.
Build advocacy across contractors, influencers, and retail networks through structured engagement, content, and capability building.
Partner with cross-functional teams (Sales, R&D, Technology, Retail, Digital) to ensure seamless execution and long-term category leadership.
Business Responsibility Areas
Insight Mining:
- Conduct structured consumer, influencer, and competition studies to identify product gaps.
- Translate insights into briefs for new developments and category improvements.
- Partner with technology and unit marketing to refine, validate, and roll out product improvements and developments.
Campaign Planning & Brand Building
- Lead annual and quarterly campaign planning across interior and exteriors product category along with Beautiful Home Painting service.
- Drive local brand storytelling and campaign execution across the Units through ATL/BTL, in-shop visibility, and digital activations.
- Develop & deploy toolkits, content decks, and in-shop collaterals to support unified messaging.
Category Establishment & Proposition Development
- Define differentiated propositions for premium & luxury interiors and exteriors paints.
- Develop GTM frameworks and onboarding modules for unit teams to ensure readiness.
- Strengthen brand architecture with clear role articulation across product ladders.
Influencer & Contractor Engagement
- Design & develop structured engagement with contractors, applicators, and influencers to drive advocacy and recommendation.
- Drive loyalty programs, retail activations, and demo formats to influence conversion.
- Partner with influencers to amplify brand narratives in both retail and digital ecosystems.
Cross-Functional Collaboration
- Collaborate with Sales, R&D, Technology, Retailing, and Digital Marketing teams to drive execution excellence.
- Work with central and unit marketing teams for aligned category campaigns.
- Partner with agencies (media, creative, digital) to deliver impactful rollouts.
Capability Building
- Conduct structured training for sales and marketing teams.
- Equip frontline with simplified collaterals, product demo tools, and reference kits.
- Ensure retail readiness with effective content deployment and tracking of adoption.
Education Qualifications
MBA/PGDM from Tier 1 B-school
Work Experience
Minimum of 2-3 years of brand management or product marketing experience (preferably paints, coatings, or Consumer Goods).
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