money eu
Website:
moneyeu.com
Company:
https://www.linkedin.com/company/moneyeu-spain
Seniority: Mid-Senior level
Industries: Financial Services
Job details:
We’re Hiring: Senior Digital Marketing Manager – SEO, AEO & B2B Growth
📍 Location: India – Delhi NCR preferred / Remote
💼 Experience: 5–7 years
🌐 Industry: Fintech, Payments and Financial Technology
About Us :
MoneyEU is looking for an experienced and commercially driven Senior Digital Marketing Manager to strengthen our global online presence, improve brand visibility and generate qualified business opportunities.
This is not only a social media or content-management position. We are looking for someone who understands how to build a complete digital growth engine—from search visibility and industry authority to measurable B2B lead generation.
Key Responsibilities
SEO and Organic Growth
Develop and execute a comprehensive on-page, off-page and technical SEO strategy.
Conduct keyword research focused on fintech, payment processing, payment orchestration, alternative payment methods, open banking and related B2B services.
Improve MoneyEU’s search rankings, website traffic and domain authority.
Manage link-building, digital PR, guest-posting and industry backlink campaigns.
Monitor technical SEO performance, indexing, site structure and Core Web Vitals.
Analyze competitors and identify opportunities to outperform them in search results.
AEO and AI Search Visibility
Build an Answer Engine Optimization strategy to improve MoneyEU’s visibility across AI-powered search platforms and answer engines.
Structure website content to increase the likelihood of appearing in featured snippets, AI-generated answers and knowledge panels.
Implement structured data, schema markup, FAQs and topic clusters.
Monitor how MoneyEU and its services are represented across emerging AI search platforms.
LinkedIn and B2B Marketing
Build and manage MoneyEU’s LinkedIn marketing strategy.
Develop authoritative content for the company page and senior management profiles.
Create thought-leadership content, industry insights, case studies and service-focused campaigns.
Grow a relevant audience of merchants, PSPs, banks, fintech companies, ISOs, payment consultants and strategic partners.
Manage targeted LinkedIn outreach and paid campaigns where required.
Convert engagement into qualified meetings and commercial opportunities.
Lead Generation and Client Acquisition
Design inbounds and outbound digital campaigns to attract qualified B2B clients.
Build landing pages, lead magnets, email nurturing journeys and conversion funnels.
Work closely with the Business Development team to improve lead quality and conversion rates.
Identify and test new client-acquisition channels.
Track the entire journey from website visitor to qualified lead and commercial opportunity.
Continuously optimize campaigns based on performance and revenue contribution.
Content and Brand Visibility
Develop a structured content calendar covering blogs, service pages, reports, LinkedIn posts, newsletters and industry commentary.
Coordinate with designers, writers, developers and external agencies.
Ensure all marketing materials reflect Money EU’s professional, credible and enterprise-focused positioning.
Increase Money EU’s presence across fintech directories, industry publications, podcasts, webinars and relevant communities.
Support online reputation management and ensure consistent brand communication across digital channels.
Required Experience and Skills
5–7 years of hands-on experience in digital marketing, SEO, growth marketing or B2B demand generation.
Demonstrable experience improving organic rankings, website traffic and lead generation.
Strong understanding of technical SEO, content SEO, backlink strategy and competitor analysis.
Practical knowledge of AEO, AI-search optimization, structured data and schema markup.
Proven experience managing LinkedIn marketing for a B2B company.
Experience building conversion funnels, landing pages and lead-nurturing campaigns.
Strong knowledge of tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, HubSpot, linkedIn Campaign Manager or similar platforms.
Excellent written English and the ability to communicate complex services clearly.
Strong analytical mindset with the ability to translate data into commercial decisions.
Ability to independently plan, execute, measure and improve campaigns.
Preferred Background
Experience in fintech, payment processing, banking, SaaS, financial services or another complex B2B industry.
Existing relationships with fintech publications, directories, bloggers or industry platforms.
Experience marketing to merchants, PSPs, banks, ISOs, financial institutions or technology partners.
Familiarity with CRM systems, marketing automation and account-based marketing.
Experience working with international markets and geographically diverse audiences.
Key Performance Indicators
The successful candidate will be measured against clear commercial and marketing outcomes, including:
Growth in qualified organic website traffic.
Improvement in target-keyword rankings.
Increase in referring domains and domain authority.
Visibility across AI-powered search and answer platforms.
Growth in relevant LinkedIn followers and engagement.
Number and quality of marketing-generated leads.
Lead-to-meeting and meeting-to-opportunity conversion rates.
Cost per qualified lead and return on marketing investment.
Contribution of digital marketing to MoneyEU’s commercial pipeline.
What We Are Looking For
We want someone who is proactive, commercially minded and comfortable taking ownership. The ideal candidate should be able to combine creativity with data, build long-term organic visibility and deliver measurable client-acquisition results.
To apply, please send your CV along with:
Examples of SEO or LinkedIn growth achieved in previous roles.
Websites or campaigns you have worked on.
Measurable results such as traffic growth, ranking improvements or leads generated.
Your current location, notice period and current and expected salary.
Please send your application to Shivangi.m@moneyeu.com or apply directly through LinkedIn.
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Click on Apply to know more.