Everkind Consumers
Website:
ayaniwaters.in
Company:
https://www.linkedin.com/company/everkind-consumers
Industries: Retail
Job details:
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Sr Performance Marketing Specialist - Ecommerce
Location: Bangalore (India)
Work Mode: Hybrid
Role Understanding
This is Performance Centric Growth Role with prior ecommerce experience - Entrepreneur in Residence
- P&L Ownership - Own full P&L responsibility including revenue growth, ROAS & SKU contribution.
- Drive Full funnel marketing for Amazon.com and D2C website.
- Meta Ads, Google Ads, TikTok Ads and Amazon Ads
- Analyze GMV, traffic, and conversion trends to drive continuous improvement - across major channels (Starting with Amazon.com, Brand Website & Tiktok Shop USA)
- Sharp visibility on: Channel → Revenue conversion, CAC by region/segment, Cohort performance, and LTV/Repeat across all channels.
Tik Tok Shop
- Analyze GMV, traffic, and conversion trends to drive continuous improvement
- Execute & Manage TikTok Ads (Its a new channel - as long as you’re strong at Amazon PPC - Tiktok is similar)
Amazon USA
- Analyze GMV, traffic, and conversion trends
- Amazon PPC & Advertising Effectiveness - Focuses on campaign ROI & Strong Execution, ad cost control (ACOS/TACoS), and sales impact driven by paid traffic.
- Deep understanding of Amazon and Flipkart ecosystem (ads, content, cataloging, pricing, promotions, inventory impact, search visibility, etc.) to drive brand growth.
- Build structured launch frameworks for new SKUs to drive rapid discovery and ranking
- Generate daily, weekly, and monthly performance reports with clear business insights
D2c
- Plan and execute end-to-end performance marketing campaigns across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram)
- Track and optimize core metrics: CAC, ROAS, LTV, payback, CVR, CPA, Retention & performance.
- D2C Experience & Retention/Customer Journey (Customer Experience Ownership)
- Homepage storytelling & Category navigation and discoverability
- Product page experience (beyond basic PDPs) & Social proof, reviews, UGC, influencer validation
- Purchase Experience - Offers & promotions strategy & merchandising (creative, profitable bundles)
- Handle Operations & Order SLA KPIs with 3PL / FBA
Requirements
4+ years of work experience (Best Case in a Growth/Ecomm/Consumer Business)
- Proven Revenue Builder: Demonstrated track record on growing either Amazon OR D2C is non-negotiable.
- An exceptionally structured thinker, can break down complexity into crisp, actionable next steps.
- Obsessed with processes, detail, and velocity - Ideally you dislike inefficiency and love building order in chaos.
- TikTok is new - No Prior Experience works (Other channels Prior Experience is compulsory)
- Fluent in both data and narrative equally comfortable in spreadsheets and strategy.
- Fast learner with a strong ownership mindset and ability to drive results independently.
- Brand Sells in the US (There are chances that PST Timezone work/co-ordination might come up especially during high peak times - So someone okay with that is crucial)
- Must have skills: Analytics, Meta Ads, Amazon Ads, Google Ads & Other Marketing Automation Tools & AI / Claude Code Experience (Basic is fine)
Ready to build the future?
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