Reframe Studios
Website:
reframere.com
Company:
https://www.linkedin.com/company/reframestudioz
Seniority: Executive
Industries: Marketing Services
Job details:
# Founding Member — Growth & Sales**Company:** Reframe Studios**Location:** Remote**Job Type:** Founding Member / Equity-Based Opportunity **Compensation:** Equity-based; no cash salary at present**Equity:** 17% initial equity + up to 3% additional performance-based equity## About Reframe StudiosReframe Studios is an early-stage growth and storytelling company focused on helping businesses and individuals strengthen their brand, build credibility, create high-quality content, and generate meaningful business opportunities.We are currently in the early stages of building our ideal customer strategy and commercial engine.Rather than assuming exactly who our best customers are from day one, we want to work with someone who can help us identify **which customer segments have the strongest need, highest potential value, and best potential for outbound acquisition**.Our approach will involve testing markets, validating different customer segments, refining our positioning, and identifying where Reframe Studios can create the strongest commercial opportunity.We are looking for a **Founding Member — Growth & Sales** to take significant ownership of this process.Think of it like - Youtube as a Service ( YAAS ) ---## About the OpportunityThis is **not a traditional sales job**.You will work directly with the founder to build the commercial side of Reframe Studios from the ground up.A major part of your role will be helping us answer questions such as:* Who should we target?* Which customer segments have the strongest demand?* Who can we reach effectively through outbound?* Which type of companies or individuals have the highest willingness to pay? * Which acquisition channels work best?
* How should we position our services for different markets?* How do we build a repeatable pipeline of qualified prospects?You will be involved in both **growth and sales**.Your role begins with finding and creating opportunities in the market and continues through building relationships, qualifying prospects, understanding their needs, and converting the right opportunities into clients.This role requires significant ownership, experimentation, initiative, and comfort operating in an early-stage environment.---## What You’ll Do### 1. Market Research & Customer Identification* Research and identify potential customer segments for Reframe Studios. * Help determine which industries, businesses, founders, creators, or organizations we should target.* Evaluate different markets based on:* Demand* Ability and willingness to pay* Ease of reaching decision-makers * Outbound potential* Deal size* Long-term customer value* Test different Ideal Customer Profiles and refine them based on real market feedback.* Identify the customer segments most likely to generate strong outbound opportunities.* Work with the founder to continuously refine our positioning and offers.---### 2. Growth & Lead GenerationYour primary responsibility will be helping build a predictable pipeline of qualified prospects.This may include:* Cold email outreach.* Cold DMs.* LinkedIn and other platform-based outreach.
* Community-based outreach.* Relevant online communities and platforms.* Reddit and other niche communities.* Content-led lead generation.* Founder-led and company-led personal branding.* Partnerships and strategic relationships.* Referral opportunities.* Other creative outbound and inbound acquisition strategies.The focus is not simply on sending a high volume of messages.The focus is on finding the **right prospects**, reaching them with the right message, creating interest, and generating qualified conversations.You will continuously experiment with different channels and approaches to identify what works.---### 3. Pipeline Development* Build and maintain a pipeline of qualified prospects.* Identify potential decision-makers and relevant contacts.* Develop systems for prospecting and lead qualification.* Create outreach sequences and follow-up systems.* Track prospects and conversations through a CRM or pipeline management system.* Ensure interested prospects are properly nurtured.* Develop a repeatable process for moving prospects from:**Prospect → Contacted → Interested → Qualified → Sales Conversation → Client**The objective is to create a consistent flow of relevant opportunities into the sales process.---### 4. Sales & ClosingOnce a prospect becomes interested, you will take responsibility for moving the opportunity toward conversion.This includes:* Conducting discovery calls.* Understanding the prospect’s business, goals, and challenges.
* Explaining Reframe Studios’ services and value proposition. * Answering questions and handling objections.* Helping shape proposals, offers, packages, and pricing.* Following up with interested prospects.* Negotiating where necessary.* Closing deals.* Ensuring a smooth handover to the product and delivery team.You will help build a sales process that can eventually become repeatable and scalable.---### 5. Relationship BuildingWe do not want to build a business around one-time transactions. Long-term relationships will be an important part of this role.You will be responsible for:* Building trust with prospects and clients.* Maintaining relationships beyond the initial sale.* Identifying opportunities for repeat business.* Encouraging referrals and introductions.* Building relationships with potential partners and industry contacts. * Creating a network that can support long-term business growth.A strong relationship with one client should have the potential to create multiple future opportunities.---### 6. Building Reframe StudiosAs a Founding Member, your responsibility goes beyond traditional sales and marketing tasks.You will:* Work directly with the founder on growth and commercial strategy. * Help identify the best customer segments to target.* Help shape the company’s Ideal Customer Profile.* Test acquisition channels and growth experiments.* Bring market feedback into the development of our services. * Help improve our offers, positioning, and pricing.* Build systems and processes from scratch.
* Help establish the foundations of the company’s growth and sales function. * Take ownership of outcomes rather than waiting for instructions.---## What We’re Looking ForWe are looking for someone who:* Has experience in growth, marketing, sales, business development, or client acquisition.* Understands outbound lead generation.* Can identify and research potential customer segments.* Is comfortable testing markets instead of assuming everything is already known.* Can start conversations and build relationships from scratch.* Understands how to find and qualify prospects.* Is comfortable with cold outreach through email, DMs, LinkedIn, communities, or other channels.* Can take interested prospects through a sales process.* Can think strategically about customer acquisition and revenue.* Is highly self-driven and comfortable working independently. * Can operate effectively in an early-stage environment.* Takes ownership rather than waiting for detailed instructions. * Is comfortable with experimentation and uncertainty.* Wants to build a company rather than simply perform a predefined role.* Understands the risks and opportunities associated with an equity-based founding position.---## Bonus Points* Experience in B2B sales or business development.* Experience building an outbound acquisition engine.* Strong cold email or cold outreach experience.* Experience generating leads through LinkedIn or other platforms.* Experience in agency growth or professional services.* Experience with content, media, branding, or marketing services.* Experience building a sales process from an early stage.* Experience identifying and validating new customer segments.* Experience using CRM and outbound tools.* Existing relationships that could potentially create business opportunities.---## Compensation & Equity
This opportunity currently does **not include a cash salary**. The compensation structure is equity-based.### Proposed Structure* **20% initial equity** for joining as a Founding Member and taking ownership of Growth & Sales.* **Up to an additional 5% performance-based equity** based on mutually agreed milestones related to growth, revenue, customer acquisition, and company-building.* **Up to 25% total potential equity.** The exact structure, including:* Vesting schedule* Performance milestones* Dilution provisions* Equity terms* Roles and responsibilities * Other founder-level termswill be documented in a written agreement with the selected candidate.This opportunity is designed for someone who wants meaningful ownership and is interested in building Reframe Studios over the long term.---## What Success Looks LikeIn the early stages, success will include:* Identifying the most promising customer segments.* Developing a clear and validated Ideal Customer Profile.* Finding the markets that generate the strongest outbound opportunities. * Building a consistent pipeline of qualified prospects.* Establishing effective outreach systems.* Identifying the most effective acquisition channels.* Building a repeatable sales process.* Closing and onboarding initial clients.* Building strong long-term client relationships.* Generating referrals and repeat opportunities.* Creating systems that can eventually scale beyond the founding team.---
## Why Join Reframe Studios? ### Meaningful OwnershipReceive **17% initial equity**, with the opportunity to earn up to **3% total equity** based on mutually agreed performance milestones.### Founding-Member PositionJoin at an early stage and take ownership of one of the company's most important functions: **growth and revenue**.### Shape the Market StrategyYou will not simply be given a fixed list of customers to contact.You will help us discover **who we should target, where the strongest opportunities exist, and how we should reach them**.### Direct ImpactYour work will directly influence:* Revenue* Customer acquisition * Market positioning* Growth strategy* Partnerships* Company direction### High AutonomyYou will have significant freedom to test channels, experiment with strategies, and build systems.### Direct Access to the FounderYou will work directly with the founder on major growth, sales, and business decisions.### Long-Term UpsideYou will have the opportunity to help build the commercial foundation of Reframe Studios from the beginning.---
## The Ideal Person You are part:* Growth strategist* Lead generation specialist * Salesperson* Relationship builder* Business developer* EntrepreneurYou do not need to have done everything before. However, you need to be comfortable figuring things out.The ideal person is someone who can look at a new business, research the market, identify where opportunities exist, reach out to potential customers, generate interest, build relationships, close deals, and continuously improve the process.If you are specifically looking for an **equity-based founding opportunity** and want to take meaningful ownership of the growth and commercial side of an early-stage company, we would like to hear from you.**Important:** This is an equity-based opportunity with no cash salary at present. Candidates should carefully consider the risks and uncertainty associated with joining an early-stage venture before applying.
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