Xencia Technology Solutions
Website:
xencia.com
Company:
https://www.linkedin.com/company/xencia-technology-solutions
Seniority: Associate
Industries: IT Services and IT Consulting
Job details:
Senior Marketing Lead
Location: Kochi / Bangalore
Experience: 4 to 6 Years
Employment Type: Full-time
Key Responsibilities
Digital Strategy & Execution: Lead the planning and execution of multi-channel digital marketing campaigns to drive brand awareness, customer acquisition, and lead generation across all digital channels.
Agency & Partner Management: Serve as the primary point of contact for external PR and marketing agencies, ensuring alignment on brand messaging, campaign deliverables, and media relations.
Event Management: Oversee end-to-end event management for corporate events, industry conferences, and promotional showcases, ensuring seamless execution and high ROI.
Client Outreach Programs: Design, implement, and optimize targeted client outreach programs aimed at deepening engagement, driving retention, and building strategic client relationships.
Corporate Branding: Direct corporate branding initiatives to maintain visual and messaging consistency across all internal and external touchpoints.
Corporate Communication: Manage corporate communication strategies, ensuring clear, professional messaging for stakeholders, press releases, and internal announcements.
Required Skills & Experience
4 to 6 years of experience in corporate marketing, brand management, or integrated communications.
Comprehensive hands-on knowledge and strategic understanding of all digital channels.
Demonstrated success in managing cross-functional projects, agency partnerships, and large-scale event management.
Proven experience executing client outreach programs and driving corporate branding initiatives.
Exceptional written and verbal communication skills, with a strong background in corporate communication.
Strong analytical skills to track campaign performance metrics and optimize marketing spend.
Preferred Qualifications
Prior experience working within an advertising, digital, PR agency, or fast-paced technology corporate environment.
Established network of media contacts, industry partners, and event vendors in key markets.
- Bachelor's or Master's degree in Marketing, Mass Communication, Business Administration, or a related field.
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