VerSe Innovation
Website:
verse.in
Company:
https://www.linkedin.com/company/verse-innovation
Seniority: Mid-Senior level
Industries: Advertising Services and Social Networking/Social Media
Job details:
Role Summary
This is not a sales role — it is a solutions and enablement role that sits between sales and delivery, alongside the
Head of Brand Solutions but with a distinct scope centered on sales enablement, monetization, and branded IP
execution. This role does not carry a personal revenue target; instead, they are directly responsible for helping
sales achieve its KPIs by translating client and brand needs into sharp, executable branded content solutions and
IPs. Success is measured by deal conversion, renewal, and account growth influenced through solutioning — not by personal sales numbers.
Key Responsibilities
• Video & Monetization Expertise
– Maintain strong, current knowledge of video and video monetization across YouTube and social
platforms, and apply this understanding to shape commercially viable branded solutions.
• Branded Content, IPs & Solutioning
– Ideate and execute branded video IPs from concept to delivery.
– Own digital solutioning across text and video formats, and drive the communication strategy
behind these solutions for clients.
– Has demonstrable experience building and scaling at least one branded IP/franchise from 0→1.
• Sales Enablement (Core to the Role)
– Partner closely with sales on strategic client pitches — translating brand briefs into IPs and
solutions that give sales a stronger hand to close and retain business.
– Own the solutioning and creative/IP output that directly supports sales, revenue and renewal
targets, measured by deal conversion and account retention influenced.
– Join client pitches wherever needed to represent the solutions and content point of view.
• Content, Genre & Culture Research
– Bring deep understanding and research capability on content genres and culture to keep
solutions relevant and current.
– Maintain a strong grasp of influencer marketing and video production practices.
• Execution & Network
– Maintain a strong working network with event agencies and production houses.
– Demonstrate the ability to execute ideas end-to-end, not just ideate — including managing
external production/agency partners and vendors through delivery.
– Coordinate cross-functionally with internal sales, editorial, and delivery teams to ensure solutions
are pitched, closed, and delivered smoothly.
• AI & Tools
– Be comfortable with and knowledgeable about AI tools relevant to content ideation, production,
and solutioning workflows.
Experience & Requirements
• 7+ years of experience in branded content, digital solutions, or media/entertainment content roles.
• Proven track record of building branded video IPs and executing them end-to-end, with real client/brand outcomes.
• Strong understanding of YouTube and social video monetization mechanics.
• Established network across event agencies, production houses, and influencer ecosystems.
• Prior experience directly supporting or enabling a sales team & targets, ideally in a media, publishing, or platform business.
• Comfort working with AI tools for content ideation, drafting, or production support.
• Strong stakeholder management skills — able to operate confidently with senior client marketing teams and internal leadership simultaneously.
What Success Looks Like
This role is evaluated on the strength and impact of the solutions and IPs delivered — reflected in sales, ability to close and retain business, not in a personal sales quota carried by this individual.
Click on Apply to know more.