Avaali Solutions Pvt. Ltd
Website:
avaali.com
Job details:
Avaali is looking for a senior, hands-on professional to strengthen the company’s influence across media, industry analysts and enterprise technology markets.
The role will combine public relations, analyst relations and competitive intelligence. The person will build Avaali’s corporate and founder visibility, manage relationships with Gartner and other leading analyst firms, increase recognition of Avaali’s product stack in relevant research, and provide actionable market intelligence to product, sales and leadership teams.
This is an outcome-focused role-not one limited to press releases, analyst briefing coordination or competitor-news tracking.
Key responsibilities
Public relations and corporate communications
- Develop and execute Avaali’s PR and communications strategy across India and selected international markets.
- Build compelling narratives around enterprise AI, Avagama.AI, Velocious, Source-to-Pay, finance operations and enterprise transformation.
- Establish direct relationships with senior business and enterprise-technology journalists.
- Secure meaningful earned-media opportunities, including interviews, features, by-lined articles, expert commentary, podcasts and customer stories.
- Translate complex technology and customer outcomes into credible stories for CEOs, CFOs, CIOs, CPOs and GBS leaders.
- Manage the external PR agency (if any) and hold it accountable for quality, relevance and proactive execution.
- Clearly distinguish earned coverage from paid placements, syndicated releases and low-value mentions.
Analyst relations
- Own Avaali’s relationships with Gartner and other relevant global and regional analyst firms.
- Build an annual analyst engagement plan aligned with Avaali’s product and go-to-market priorities.
- Identify analysts covering enterprise AI, intelligent automation, Source-to-Pay, accounts payable, enterprise content management and adjacent categories.
- Plan analyst briefings, inquiries, product demonstrations, research submissions and roadmap conversations.
- Ensure Avagama.AI, Velocious and Avaali’s broader product stack are accurately understood and considered for relevant analyst research, market guides, reports and vendor evaluations.
- Track analyst research agendas, category developments and inclusion opportunities.
- Prepare briefing decks, product proof points, customer evidence and responses to analyst questionnaires.
- Convert analyst feedback into actionable inputs for product positioning, roadmap and go-to-market strategy.
Competitive intelligence
- Build a structured competitive-intelligence programme covering Avaali’s priority products, services, geographies and customer segments.
- Track competitor positioning, product capabilities, partnerships, pricing signals, customer wins, analyst mentions, funding, leadership changes and go-to-market activity.
- Benchmark Avagama.AI, Velocious and Avaali’s service portfolio against relevant global and regional competitors.
- Monitor competitor presence in Gartner and other analyst research, business media, events, digital channels and enterprise buying conversations.
- Develop competitor profiles, battlecards, market maps, win-loss insights and differentiation narratives for sales and leadership teams.
- Identify emerging technologies, market shifts, white spaces and potential threats to Avaali’s positioning.
- Work with sales and presales to understand why Avaali wins or loses opportunities and translate those findings into practical recommendations.
- Deliver concise monthly intelligence reports and immediate alerts on material competitive developments.
- Ensure all competitive intelligence is collected and used through ethical and legitimate sources.
Founder and executive positioning
- Build and manage CEO-Founder’s media, analyst and industry visibility.
- Develop original points of view, articles, media responses, speaking themes and interview briefs.
- Prepare CEO and other leaders for journalist interviews, analyst briefings, conferences and podcasts.
- Align executive thought leadership with AI That Pays, Bottomline on AI and Avaali’s broader content programme.
Evidence and content development
- Build an approved evidence bank covering customer outcomes, product differentiation and implementation experience.
- Develop research-led initiatives around enterprise AI readiness and Source-to-Pay maturity.
- Write and edit media pitches, opinion articles, analyst briefs, product narratives, competitive summaries and executive communications.
- Secure customer approvals for case studies, references and joint media or analyst engagements.
- Ensure all external claims, comparisons and statistics are factual, current and defensible.
Success measures
- Meaningful coverage in Category A business and influential enterprise-technology publications
- Strong relationships with priority journalists, editors and analysts
- Quality of founder interviews, bylined articles and expert commentary
- Number and quality of Gartner and other analyst engagements
- Inclusion or meaningful consideration of Avaali’s products in relevant analyst research
- Improved analyst understanding of Avagama.AI, Velocious and Avaali’s differentiation
- Timely, accurate competitor intelligence that supports sales and product decisions
- Quality and adoption of competitive battlecards and market insights
- Improved win-loss understanding and competitive positioning
- Customer-backed media stories and analyst references
- Performance of external PR and communications partners
Candidate profile
- 8–12 years of experience across corporate communications, technology PR, analyst relations or competitive intelligence.
- Demonstrated experience in B2B technology, enterprise software, SaaS, AI, automation or IT services.
- Hands-on experience managing Gartner or other leading analyst relationships.
- Understanding of analyst research processes, briefing expectations and vendor evaluation cycles.
- Experience conducting competitive research and converting insights into product, sales or positioning recommendations.
- Proven ability to secure credible earned-media opportunities in respected business and technology publications.
- Experience positioning founders, CEOs or senior technology executives.
- Strong business writing, research, analytical and presentation skills.
- Ability to understand complex technology and communicate its commercial relevance.
- Experience managing PR agencies and external communications partners.
Preferred experience
- Experience with enterprise AI, intelligent automation, procurement, finance operations, SAP ecosystems or Source-to-Pay.
- Prior responsibility for analyst briefings, market reports, vendor evaluations or competitive battlecards.
- Experience supporting enterprise sales teams with market intelligence and win-loss analysis.
- Exposure to markets in India, the Middle East or Southeast Asia.
Personal attributes
- Strategic but highly hands-on
- Curious, analytical and commercially aware
- Proactive and persistent
- Comfortable working directly with the Founder & CEO
- Able to influence product, sales, marketing and delivery teams
- Evidence-driven and meticulous about accuracy
- Able to distinguish important market signals from noise
- Focused on business outcomes rather than vanity metrics
Application requirements
Candidates should submit:
- Their résumé
- Three examples of meaningful earned-media outcomes
- Details of analyst-relations programmes they have personally managed
- Examples of products they helped position in analyst research
- One sample competitive analysis or battlecard, with confidential information removed
- A short note identifying one media, one analyst-relations and one competitive-intelligence opportunity for Avaali
Applications: recruitments@avaali.com
About Avaali Solutions
Founded in 2013 and headquartered in Bangalore, Avaali Solutions is a leading enterprise digital transformation organization. We empower upper-mid to large enterprises to streamline operations, drive efficiency, and significantly reduce operational costs.
With 300+ successful engagements across Asia, MEA, and Europe, Avaali has spearheaded some of the region's largest and most complex shared service automation initiatives. Through our proprietary product suites—Velocious (velocious.ai) and Avagama.AI—alongside strategic global technology partnerships, we standardize, consolidate, and automate core enterprise processes.
We leverage cutting-edge technology stacks, including ML-driven ICR/OCR, Enterprise Content Management (ECM), Workflow Automation, Conversational AI/Chatbots, RPA, and Digital Signatures.
Learn more at avaali.com
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