HariBol
Website:
haribol.in
Company:
https://www.linkedin.com/company/haribolfoods
Industries: Food and Beverage Manufacturing
Job details:
Location: Mumbai, India
Department: Product & Category Management
Reporting To: CEO / Founder
About HariBol Foods
HariBol Foods is a fast-growing FMCG company focused on building premium, natural, health-conscious, and clean-label products. We are expanding our portfolio across dairy and non-dairy categories and are looking for a strategic and entrepreneurial Category Head to build, scale, and lead our beverages business across multiple channels.
Role Overview
The Category Head – Beverages will own the complete Dairy & Non-Dairy Beverage portfolio, driving category strategy, innovation, commercialization, profitability, and growth. The role requires end-to-end ownership of the category—from consumer insights and product development to sourcing, manufacturing, go-to-market strategy, and commercial performance.
Key Responsibilities
Develop and execute category strategy for dairy and non-dairy beverages.
Lead new product development from concept to commercialization.
Manage the beverage portfolio, including flavoured milk, lassi, buttermilk, protein drinks, plant-based beverages, fruit drinks, and functional beverages.
Conduct market research, consumer insights, and competitor benchmarking to identify growth opportunities.
Drive pricing strategy, profitability, and category growth.
Build sales lines and identify opportunities to expand distribution and revenue across channels.
Partner with Procurement, R&D, Quality, Manufacturing, Marketing, Sales, and Finance to ensure successful execution.
Develop go-to-market strategies across General Trade, Modern Trade, D2C, E-commerce, and HoReCa.
Own category P&L and annual business planning.
Build strong relationships with suppliers and co-manufacturers.
Present category performance, insights, and strategic recommendations to leadership.
Key Performance Indicators
Revenue Growth
Gross Margin
Category Profitability
New Product Launch Success
Market Share
Forecast Accuracy
Product Availability
Innovation Pipeline
Inventory Turns
Consumer Satisfaction
Qualifications
Bachelor’s Degree in Food Technology, Dairy Technology, Food Science, Business Management, or a related discipline.
MBA preferred (Finance background preferred).
Experience
10–15 years of experience in Category Management, Product Management, Commercial Leadership, or a related role within FMCG/Food & Beverage, with strong exposure to both dairy and non-dairy beverage categories.
Experience in managing a minimum portfolio of ₹75 crore–₹100 crore.
Required Skills
Category Management
Beverage Innovation
New Product Development
Consumer Insights
P&L Management
Pricing & Commercial Strategy
Supply Chain & Procurement
GTM Strategy
Sales & Distribution Development
Cross-Functional Leadership
Stakeholder Management
Data Analysis
Why Join HariBol Foods
Lead one of the company’s fastest-growing strategic categories, work directly with the Founder and leadership team, and build innovative, premium, natural, and clean-label dairy and non-dairy beverage brands.
Click on Apply to know more.
