NadiVedas
Company:
https://www.linkedin.com/company/nadivedas-nadi-astrology
Seniority: Mid-Senior level
Industries: Consumer Services
Job details:
Company Description NadiVedas is a trusted online platform that provides authentic Nadi Astrology, Palm Leaf Astrology, spiritual guidance, and traditional Vedic remedies to seekers in India and worldwide. The organization connects clients with experienced Nadi readers and Gurujis to explore ancient palm-leaf records that offer insights into life journey, family, karma, relationships, career, wealth, health, and spiritual path. Services range from Nadi leaf-finding sessions and personal or family readings to marriage, career, finance guidance, poojas, homams, gemstone and Rudraksha guidance, and temple rituals. NadiVedas combines age-old Nadi traditions with a convenient digital experience, offering online consultations, translations, recordings, and structured remedy support through secure sessions for clients across multiple countries. The mission is to make authentic Nadi Astrology accessible, organized, and transparent while respecting personal faith and encouraging clients to make independent decisions about major life matters.
Role Description This is a full-time remote role for a Performance Marketer focused on Spiritual and Astrology brands at NadiVedas. The Performance Marketer will plan, execute, and optimize digital campaigns across channels such as search, social media, display, and video to drive qualified leads and conversions. Day-to-day responsibilities include managing ad accounts, tracking performance metrics, conducting A/B tests, refining audience segmentation, and optimizing creative and landing pages for better ROI. The role involves collaborating closely with content, design, and operations teams to align campaigns with brand messaging, spiritual and astrology offerings, and regional customer segments. The Performance Marketer will also analyze campaign data, prepare regular performance reports, recommend growth strategies, and ensure ethical, respectful marketing practices appropriate for spiritual and astrology services.
Qualifications
- Proficiency in performance marketing channels such as paid search, paid social, display, and video advertising, with a focus on lead generation and ROI optimization.
- Experience with digital marketing tools and platforms (e.g., Google Ads, Meta Ads, analytics tools, tag managers, marketing automation or CRM systems).
- Strong skills in data analysis, campaign tracking, A/B testing, audience segmentation, and conversion rate optimization.
- Ability to collaborate with content and design teams to develop culturally sensitive, high-converting creatives and landing pages for spiritual and astrology audiences.
- Excellent written and verbal communication skills, with the ability to work effectively in a remote, cross-functional environment.
- Understanding of or interest in spiritual, astrology, or wellness domains, and sensitivity to diverse beliefs and cultural backgrounds.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in performance marketing for consumer-facing digital brands; experience with Indian and global markets is an advantage.
- Strong organizational
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