Talasha
Company:
https://www.linkedin.com/company/talasha
Seniority: Mid-Senior level
Industries: Retail Apparel and Fashion, Retail, and Advertising Services
Job details:
Talasha has been mandated to hire a Performance Marketing Manager (Amazon Advertising) for a Mumbai based, series B Funded, direct to consumer brand that develops innovative educational products and games that build core skills in children. Backed by Sequoia Capital, Sofina Ventures, etc, they are a profitable company and have grown exponentially by selling their products in 20+ countries
Responsibilities -
- Build & own a robust performance marketing strategy for amazon PPC campaigns across geographies
- Execute & optimise the amazon PPC campaigns
- Optimise conversions studying relevant search terms using tools like helium & brand analytics, optimise bidding strategies and target relevant audiences
- Report & optimise the amazon advertising metrics on a periodic basis including the CTRs, impressions, conversion rates etc
- Deliver the ROI/ROAS targets & own the performance marketing P&L
- Study competitor strategy & advertising benchmarks
- Run structured, always-on AB/B testing across audiences, placements, creatives, bidding strategies, landing pages & promotional constructs
- Build and maintain a live performance dashboard with clear visibility for the leadership team
Good to have-
- At Least 2 years experience in amazon advertising (AMS) & performance marketing strategies
- Data driven & strong analytical skills, experienced in building performance dashboards & reports
- Proficiency in excel
- Mumbai based
Location - Dadar, Mumbai
Click on Apply to know more.